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I'm a results-driven digital marketing professional with extensive experience across Paid Search, Display, Paid Social, Shopping, and App campaigns. I excel at building data-driven strategies, optimizing budgets, and driving ROAS through cross-functional collaboration with creative, analytics, and product teams. Known for ownership, attention to detail, and stepping into leadership when needed, I translate complex data into actionable insights and lead full-funnel programs from ideation to reporting. I'm passionate about testing, measurement, and continuous improvement to fuel growth for ecommerce and tech brands.…I'm a results-driven digital marketing professional with extensive experience across Paid Search, Display, Paid Social, Shopping, and App campaigns. I excel at building data-driven strategies, optimizing budgets, and driving ROAS through cross-functional collaboration with creative, analytics, and product teams. Known for ownership, attention to detail, and stepping into leadership when needed, I translate complex data into actionable insights and lead full-funnel programs from ideation to reporting. I'm passionate about testing, measurement, and continuous improvement to fuel growth for ecommerce and tech brands.

Sehrish Zia

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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I'm a results-driven digital marketing professional with extensive experience across Paid Search, Display, Paid Social, Shopping, and App campaigns. I excel at building data-driven strategies, optimizing budgets, and driving ROAS through cross-functional collaboration with creative, analytics, and product teams. Known for ownership, attention to detail, and stepping into leadership when needed, I translate complex data into actionable insights and lead full-funnel programs from ideation to reporting. I'm passionate about testing, measurement, and continuous improvement to fuel growth for ecommerce and tech brands.…I'm a results-driven digital marketing professional with extensive experience across Paid Search, Display, Paid Social, Shopping, and App campaigns. I excel at building data-driven strategies, optimizing budgets, and driving ROAS through cross-functional collaboration with creative, analytics, and product teams. Known for ownership, attention to detail, and stepping into leadership when needed, I translate complex data into actionable insights and lead full-funnel programs from ideation to reporting. I'm passionate about testing, measurement, and continuous improvement to fuel growth for ecommerce and tech brands.

Available to hire

I’m a results-driven digital marketing professional with extensive experience across Paid Search, Display, Paid Social, Shopping, and App campaigns. I excel at building data-driven strategies, optimizing budgets, and driving ROAS through cross-functional collaboration with creative, analytics, and product teams.

Known for ownership, attention to detail, and stepping into leadership when needed, I translate complex data into actionable insights and lead full-funnel programs from ideation to reporting. I’m passionate about testing, measurement, and continuous improvement to fuel growth for ecommerce and tech brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Performance Marketing Specialist at Zulily

February 1, 2023 - December 1, 2023

Strategic planning and growth across Google Ads, Microsoft Ads, The Trade Desk, Criteo, RTB House, Yelp, LiveIntent, and Flashtalking; full campaign lifecycle ownership; data-driven optimization to maximize ROAS; interim leadership during vacation coverage; cross-channel collaboration with creative, product, analytics, and finance; creative strategy and testing; reporting and insights; agency and vendor management.

Sr. Paid Marketing Specialist at Blue Nile Inc.

May 1, 2022 - November 1, 2022

Owned display and paid social performance across multiple products; cross-functional collaboration with Audience owners; plan and execute creative, data-driven campaigns across SEM, display, retargeting, and social channels; execute PPC campaigns on Google Ads (GDN & YouTube), Microsoft Ads, Facebook & Instagram, Criteo, RTB House, and Outbrain; budget control and ROAS optimization; regular performance reporting; competitive analysis; Tableau-based performance dashboards.

Sr. Support Engineer (Microsoft Advertising) at HCL America Inc. (Client: Microsoft)

November 1, 2018 - August 1, 2020

Deep data analytics and troubleshooting to support Account Managers and TAMs; analyze large data sets with Excel and Power BI; create Power BI reports; run SQL queries; identify issues and coordinate with product teams to resolve escalations; deliver customer-focused support and maintain SLA adherence; cross-functional collaboration across teams.

Bing Editorial Project Manager at Aditi Consulting (Client: Microsoft)

March 1, 2013 - March 1, 2014

Collaborated with feature teams to improve Bing search offerings; heavy data analysis to understand end-user intent; SERP analysis for top queries; competitor SEO research; conducted training sessions; improved operational efficiency and tool/process adoption; managed editorial content and social updates; compiled guidelines and troubleshooting steps.

Search Engine Evaluator at LeapForce Inc.

September 1, 2010 - February 1, 2013

Provided feedback on search engine results, measuring relevance and usefulness; conducted web metric analysis to assess audience reach and visibility; analyzed search intent and entities to improve SERP quality; contributed to data-driven optimization efforts.

Data Analyst at Zong

November 1, 2007 - August 1, 2010

Data fetching, validation and verification using SQL; weekly/monthly reporting; data analysis to draw inferences; maintained research databases; developed methodologies for data analysis; collaborated with stakeholders to drive data-informed decisions.