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I am a dynamic visual specialist who engineers desire through spatial design. With a Bachelor of Fashion Design (Hons) and hands-on experience as a Freelance Visual Merchandiser, I translate commercial goals into immersive retail environments. My background includes high-end styling refinement at Tabassum Mughal Design House, and I am keenly focused on the future of physical space. I am currently elevating my expertise with a Specializing Master of Atmosphere Design at POLI.design, mastering the art of creating not just beautiful displays, but unforgettable brand experiences.…I am a dynamic visual specialist who engineers desire through spatial design. With a Bachelor of Fashion Design (Hons) and hands-on experience as a Freelance Visual Merchandiser, I translate commercial goals into immersive retail environments. My background includes high-end styling refinement at Tabassum Mughal Design House, and I am keenly focused on the future of physical space. I am currently elevating my expertise with a Specializing Master of Atmosphere Design at POLI.design, mastering the art of creating not just beautiful displays, but unforgettable brand experiences.

Rija Ismail

Designer, Set Designer, Art Director, +5

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I am a dynamic visual specialist who engineers desire through spatial design. With a Bachelor of Fashion Design (Hons) and hands-on experience as a Freelance Visual Merchandiser, I translate commercial goals into immersive retail environments. My background includes high-end styling refinement at Tabassum Mughal Design House, and I am keenly focused on the future of physical space. I am currently elevating my expertise with a Specializing Master of Atmosphere Design at POLI.design, mastering the art of creating not just beautiful displays, but unforgettable brand experiences.…I am a dynamic visual specialist who engineers desire through spatial design. With a Bachelor of Fashion Design (Hons) and hands-on experience as a Freelance Visual Merchandiser, I translate commercial goals into immersive retail environments. My background includes high-end styling refinement at Tabassum Mughal Design House, and I am keenly focused on the future of physical space. I am currently elevating my expertise with a Specializing Master of Atmosphere Design at POLI.design, mastering the art of creating not just beautiful displays, but unforgettable brand experiences.

Available to hire

I am a dynamic visual specialist who engineers desire through spatial design. With a Bachelor of Fashion Design (Hons) and hands-on experience as a Freelance Visual Merchandiser, I translate commercial goals into immersive retail environments. My background includes high-end styling refinement at Tabassum Mughal Design House, and I am keenly focused on the future of physical space.

I am currently elevating my expertise with a Specializing Master of Atmosphere Design at POLI.design, mastering the art of creating not just beautiful displays, but unforgettable brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Urdu

Fluent

English

Fluent

Work Experience

Display designer at Freelance

May 30, 2022 - Present

Designed and developed visual merchandising strategies and display concepts aligned with client brand identity and seasonal campaigns. Created window displays, in-store presentations, and temporary installations (pop-ups, events) to drive foot traffic and promote product lines. Produced detailed visual mock-ups, mood boards using Adobe Creative Suite and SketchUp for client approval. Interpreted client sales goals and marketing briefs into commercially-focused visual presentations. Managed end-to-end installation, including sourcing materials, coordinating props, and ensuring timely setup within budget constraints. Oversaw dressing of mannequins and product displays to showcase merchandise in an aesthetically pleasing and accessible manner. Conducted regular site visits and quality checks to maintain the integrity and freshness of the installed displays.

Fashion stylist at Tabassum Mughal Design House

January 5, 2022 - April 25, 2022

Styling support for editorials, e-commerce, and seasonal campaigns; organized garment and accessory samples and conducted pre-styling checks. Assisted on-set with quick changes, continuity, and model dressing. Provided client showroom support during consultations and bridal fittings, maintaining showroom aesthetics and styling looks for fashion shows and events. Conducted trend research and compiled mood boards, analyzed regional and international trends, and tracked competitor styling to identify opportunities for brand presentation.