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Hi, I’m Richard Adams. I combine deep leadership experience with practical, results-focused coaching to help leaders and teams perform at their best. Over the years, I’ve designed and delivered leadership and sales programmes for major clients, built scalable apprenticeship and training initiatives, and mentored new leaders through complex tech and business transformations. I’m passionate about developing people, coaching with integrity, and turning strategic intent into actionable learning. My work with clients like Amazon, Siemens, Oracle, Marks & Spencer and Axis Capital has sharpened my ability to translate business goals into tangible development outcomes and measurable impact.…Hi, I’m Richard Adams. I combine deep leadership experience with practical, results-focused coaching to help leaders and teams perform at their best. Over the years, I’ve designed and delivered leadership and sales programmes for major clients, built scalable apprenticeship and training initiatives, and mentored new leaders through complex tech and business transformations. I’m passionate about developing people, coaching with integrity, and turning strategic intent into actionable learning. My work with clients like Amazon, Siemens, Oracle, Marks & Spencer and Axis Capital has sharpened my ability to translate business goals into tangible development outcomes and measurable impact.

Richard William Adams

Online Trainer, Content Creator, Marketing Consultant, +1

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Hi, I’m Richard Adams. I combine deep leadership experience with practical, results-focused coaching to help leaders and teams perform at their best. Over the years, I’ve designed and delivered leadership and sales programmes for major clients, built scalable apprenticeship and training initiatives, and mentored new leaders through complex tech and business transformations. I’m passionate about developing people, coaching with integrity, and turning strategic intent into actionable learning. My work with clients like Amazon, Siemens, Oracle, Marks & Spencer and Axis Capital has sharpened my ability to translate business goals into tangible development outcomes and measurable impact.…Hi, I’m Richard Adams. I combine deep leadership experience with practical, results-focused coaching to help leaders and teams perform at their best. Over the years, I’ve designed and delivered leadership and sales programmes for major clients, built scalable apprenticeship and training initiatives, and mentored new leaders through complex tech and business transformations. I’m passionate about developing people, coaching with integrity, and turning strategic intent into actionable learning. My work with clients like Amazon, Siemens, Oracle, Marks & Spencer and Axis Capital has sharpened my ability to translate business goals into tangible development outcomes and measurable impact.

Available to hire

Hi, I’m Richard Adams. I combine deep leadership experience with practical, results-focused coaching to help leaders and teams perform at their best. Over the years, I’ve designed and delivered leadership and sales programmes for major clients, built scalable apprenticeship and training initiatives, and mentored new leaders through complex tech and business transformations.

I’m passionate about developing people, coaching with integrity, and turning strategic intent into actionable learning. My work with clients like Amazon, Siemens, Oracle, Marks & Spencer and Axis Capital has sharpened my ability to translate business goals into tangible development outcomes and measurable impact.

Skills

Leadership

Experience Level

Leadership

Expert

Language

English

Fluent

Work Experience

Sales at Motorola (Symbol Technologies)

February 1, 1997 - August 1, 1999

Sold mobile computers; secured first £1M deal for Sainsbury's hands-free order picking.

Sales Director at LXE UK

August 1, 1999 - October 1, 2002

Led the sales function across seven country subsidiaries; implemented a consistent sales process and channel model, while accommodating cultural and market conditions.

Managing Director (Country Manager) at LXE Australia

October 1, 2002 - August 1, 2005

Turned around the business, growing revenues from under AU$2M to AU$3.9M; recruited the region’s largest reseller from the competitor.

Sales Director at LXE UK

August 1, 2005 - January 1, 2008

Led sales function across 7 country subsidiary companies; established growth through a consistent sales process and channel model.

Acting Vice President, Marketing and Strategy at LXE Inc (now Honeywell)

February 1, 2008 - May 1, 2009

Led a strategic review of a $100m business unit; guided leadership through the review process and secured board approval; oversaw global marketing and product management.

Country Director at NCR Small Business

July 1, 2016 - April 1, 2017

Developed and implemented SaaS for retail and hospitality; hired and managed sales and implementation teams; launched product to first international market; secured anchor client Honest Burgers.

Sales Director, Europe at LXE UK

August 1, 2005 - January 1, 2008

Led sales across seven country subsidiaries; implemented a consistent sales process and channel model.

Senior Director, EMEA and APAC at Sierra Wireless

May 1, 2017 - May 1, 2020

Turned around a failing EMEA route to market; achieved 25% year-on-year revenue growth (2018/19); designed and executed a transformation of the sales coverage model.

Country Director at Brooks International

November 1, 2020 - March 1, 2021

London-based management services consultancy; supported international travel during the COVID period; contributed to client engagements.

Consultant at Promising Outcomes

November 1, 2021 - February 1, 2022

Consultant role providing customer-expectation research services to UK and US financial services firms; advised on sales development focusing on the technology sector.

Consultant at Brooks International

November 1, 2020 - March 1, 2021

West Palm Beach, FL-based management services firm; international travel during COVID period; advisory work.

People Leadership Coach (L3) at Independent / Freelance

February 1, 2022 - February 1, 2023

refreshed domain knowledge by teaching leadership and management skills to new leaders; supported cohorts.

Technology Consulting Coach (L6) at Independent / Freelance

February 1, 2023 - September 1, 2024

Corporate workshop delivery, assessment and marking; developing and running group coaching sessions; cohort management for a programme based on the Digital and Technology Solutions standard.

Advanced Programmes Instructor (L6) at Multiverse

September 1, 2024 - January 1, 2025

Delivered, assessed, and provided subject matter expertise for modules across all advanced (L6) programmes based on Digital and Technology Solutions standards.

Lead Consultant at Cegos UK

June 1, 2025 - January 1, 2026

Developed and delivered leadership and sales programmes for clients including Amazon, Siemens, Oracle, Marks & Spencer and Axis Capital.