I help B2B SaaS companies turn marketing spend into pipeline — owning full-funnel demand generation programs from acquisition through lead-to-opportunity conversion, with a focus on pipeline quality, not just lead volume. Over 6+ years across in-house and agency roles, I've managed paid media budgets up to $250K/month across Google Ads, LinkedIn Ads, Bing Ads, and Meta — combined with hands-on HubSpot lifecycle marketing, ABM execution using ZoomInfo intent data, and AI-powered campaign workflows using Claude and ChatGPT. What I bring: → ABM & Account-Based Marketing — named account targeting, personalized landing pages, and content tracks aligned to buying signals and pipeline stage → Paid Media & PPC — Google Ads, LinkedIn Ads, Bing Ads, Meta Ads, with a track record of 60% increases in qualified leads through targeting and budget optimization → HubSpot & Marketing Automation — lifecycle campaigns, lead scoring, segmentation, nurture sequences, and landing page infrastructure built for scale → CRO & Conversion Optimization — A/B testing on CTAs, forms, headlines, and landing pages across paid and organic traffic → SEO / AEO / GEO — technical and on-page SEO, organic visibility in traditional search and AI-generated discovery → Webinars & Events — end-to-end program ownership from registration to MQL conversion tracking → AI-Powered Marketing — prompt engineering, AI lead scoring, and LLM-assisted campaign workflows (Google Prompting Essentials & HubSpot AI for Marketers certified) Results I'm proud of: 25% increase in MQL-to-SQL conversion through AI-driven lead scoring, 60% increase in qualified leads via targeting optimization, and a landing page template library that cut campaign launch time across teams. Currently at AMCS Group, owning demand generation and marketing-sourced pipeline for a North American B2B SaaS platform. Previously: AMS Digital Agency (managed 20+ client accounts simultaneously) and freelance digital marketing across the US, Canada, Mexico, and Australia. Open to Demand Generation, ABM, and Growth Marketing roles in Canada.…I help B2B SaaS companies turn marketing spend into pipeline — owning full-funnel demand generation programs from acquisition through lead-to-opportunity conversion, with a focus on pipeline quality, not just lead volume. Over 6+ years across in-house and agency roles, I've managed paid media budgets up to $250K/month across Google Ads, LinkedIn Ads, Bing Ads, and Meta — combined with hands-on HubSpot lifecycle marketing, ABM execution using ZoomInfo intent data, and AI-powered campaign workflows using Claude and ChatGPT. What I bring: → ABM & Account-Based Marketing — named account targeting, personalized landing pages, and content tracks aligned to buying signals and pipeline stage → Paid Media & PPC — Google Ads, LinkedIn Ads, Bing Ads, Meta Ads, with a track record of 60% increases in qualified leads through targeting and budget optimization → HubSpot & Marketing Automation — lifecycle campaigns, lead scoring, segmentation, nurture sequences, and landing page infrastructure built for scale → CRO & Conversion Optimization — A/B testing on CTAs, forms, headlines, and landing pages across paid and organic traffic → SEO / AEO / GEO — technical and on-page SEO, organic visibility in traditional search and AI-generated discovery → Webinars & Events — end-to-end program ownership from registration to MQL conversion tracking → AI-Powered Marketing — prompt engineering, AI lead scoring, and LLM-assisted campaign workflows (Google Prompting Essentials & HubSpot AI for Marketers certified) Results I'm proud of: 25% increase in MQL-to-SQL conversion through AI-driven lead scoring, 60% increase in qualified leads via targeting optimization, and a landing page template library that cut campaign launch time across teams. Currently at AMCS Group, owning demand generation and marketing-sourced pipeline for a North American B2B SaaS platform. Previously: AMS Digital Agency (managed 20+ client accounts simultaneously) and freelance digital marketing across the US, Canada, Mexico, and Australia. Open to Demand Generation, ABM, and Growth Marketing roles in Canada.WWWW…