Sundaravalli Gurumoorthy
I help B2B SaaS companies turn marketing spend into pipeline — owning full-funnel demand generation programs from acquisition through lead-to-opportunity conversion, with a focus on pipeline quality, not just lead…
About
I help B2B SaaS companies turn marketing spend into pipeline — owning full-funnel demand generation programs from acquisition through lead-to-opportunity conversion, with a focus on pipeline quality, not just lead volume.
Over 6+ years across in-house and agency roles, I’ve managed paid media budgets up to $250K/month across Google Ads, LinkedIn Ads, Bing Ads, and Meta — combined with hands-on HubSpot lifecycle marketing, ABM execution using ZoomInfo intent data, and AI-powered campaign workflows using Claude and ChatGPT.
What I bring:
→ ABM & Account-Based Marketing — named account targeting, personalized landing pages, and content tracks aligned to buying signals and pipeline stage
→ Paid Media & PPC — Google Ads, LinkedIn Ads, Bing Ads, Meta Ads, with a track record of 60% increases in qualified leads through targeting and budget optimization
→ HubSpot & Marketing Automation — lifecycle campaigns, lead scoring, segmentation, nurture sequences, and landing page infrastructure built for scale
→ CRO & Conversion Optimization — A/B testing on CTAs, forms, headlines, and landing pages across paid and organic traffic
→ SEO / AEO / GEO — technical and on-page SEO, organic visibility in traditional search and AI-generated discovery
→ Webinars & Events — end-to-end program ownership from registration to MQL conversion tracking
→ AI-Powered Marketing — prompt engineering, AI lead scoring, and LLM-assisted campaign workflows (Google Prompting Essentials & HubSpot AI for Marketers certified)
Results I’m proud of: 25% increase in MQL-to-SQL conversion through AI-driven lead scoring, 60% increase in qualified leads via targeting optimization, and a landing page template library that cut campaign launch time across teams.
Currently at AMCS Group, owning demand generation and marketing-sourced pipeline for a North American B2B SaaS platform. Previously: AMS Digital Agency (managed 20+ client accounts simultaneously) and freelance digital marketing across the US, Canada, Mexico, and Australia.
Open to Demand Generation, ABM, and Growth Marketing roles in Canada.
- 7 years' experience
- Joined April 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
More experts in Belleville, Canada
- ABM Marketers for hire in Belleville, Canada
- Content Creators for hire in Belleville, Canada
- Content Strategists for hire in Belleville, Canada
- Digital Marketers for hire in Belleville, Canada
- Growth Marketers for hire in Belleville, Canada
- Marketing Strategists for hire in Belleville, Canada
- PPC Managers for hire in Belleville, Canada
Work experience· 5 roles
Led demand generation and outbound funnel for a B2B SaaS platform targeting North American markets. Strategized and executed full-funnel campaigns across Google Ads, Bing Ads, and LinkedIn Ads with a CAD 250,000 monthly budget. Implemented AI-powered workflows including account scoring, ABM activation, and personalized content to prioritize named accounts and improve pipeline quality. Built and optimized HubSpot landing pages for ABM programs, standardized pipeline reporting, and managed end-to-end webinar programs. Drove a 60% increase in qualified leads and a 25% uplift in MQL-to-SQL conversions by integrating AI-driven lead scoring with HubSpot and Pardot. Delivered actionable pipeline insights to Sales and Marketing leadership.
Lead demand generation for a B2B SaaS platform targeting North American markets. Strategized, launched, and optimized full-funnel campaigns across Google Ads, Bing Ads, and LinkedIn Ads with a combined monthly budget of CAD 250,000. Forecasted ad budgets, tracked spend efficiency, and reallocated funds based on performance trends. Employed AI-assisted prompt engineering to develop high-converting ad copy and email nurture sequences, reducing creative turnaround time while maintaining brand voice. Identified keyword expansion opportunities, negative keyword themes, and audience insights to improve lead quality and reduce CPL. Supported landing page and CTA experimentation with AI-generated variants to improve MQL conversion rates. Generated a steady pipeline of MQLs and SQLs through targeted messaging and funnel optimization. Conducted weekly/monthly performance reporting and built Looker Studio dashboards. Integrated AI-driven lead scoring within HubSpot and Salesforce Pardot to identi
Hybrid-Remote role managing 20+ Google Ads accounts with a combined monthly budget of CAD 100,000. Achieved 7% CTR for Search Ads and strong performance for Display/Video. Maintained ad quality scores and impression share while optimizing campaigns from scratch, including keyword research, bid strategies, landing pages with effective CTAs, and A/B testing. Executed Local Campaigns with GMB optimization and built Custom/Audience-based retargeting to improve conversions. Led content creation tied to keyword strategy and SEO, improving local search rankings and overall organic visibility.
Education
Certifications and awards· 6
Hire Sundaravalli Gurumoorthy today
Post a job and invite Sundaravalli, or contact them directly. No hidden commission.