I'm a B2B Demand Generation and ABM Manager with 6+ years of experience driving pipeline for North American SaaS brands through paid media, lifecycle marketing, and full-funnel campaign execution. I’ve led multi-channel programs with $250k+ monthly budgets, delivering measurable improvements in MQL-to-SQL conversion and CPL reduction through AI-assisted optimization. I’m a hands-on practitioner of generative AI tools for campaign ideation, copy, and workflow automation, collaborating closely with product marketing and sales to align messaging and accelerate funnel progression. I thrive in cross-functional environments, maintain a strong focus on data-driven decision making, and continuously refine audience segmentation and creative testing. My approach combines rigorous measurement (ROI, pipeline contribution) with creative experimentation to consistently improve lead quality and accelerate growth in North American SaaS markets.…I'm a B2B Demand Generation and ABM Manager with 6+ years of experience driving pipeline for North American SaaS brands through paid media, lifecycle marketing, and full-funnel campaign execution. I’ve led multi-channel programs with $250k+ monthly budgets, delivering measurable improvements in MQL-to-SQL conversion and CPL reduction through AI-assisted optimization. I’m a hands-on practitioner of generative AI tools for campaign ideation, copy, and workflow automation, collaborating closely with product marketing and sales to align messaging and accelerate funnel progression. I thrive in cross-functional environments, maintain a strong focus on data-driven decision making, and continuously refine audience segmentation and creative testing. My approach combines rigorous measurement (ROI, pipeline contribution) with creative experimentation to consistently improve lead quality and accelerate growth in North American SaaS markets.WWWW…