Available to hire
Hello! I’m Sadra Makhmali, a content industry professional with over a decade of experience shaping video, media, and digital content strategies. I currently serve as Executive Director at DubaiBilit and leverage my background in business development to drive growth and exceptional traveler experiences, while also contributing to Mobonews and Tetherland in leadership and advisory capacities.
I’ve led multi-disciplinary teams across publishing, broadcasting, tech publications, and online media, always focusing on audience-centric storytelling and measurable results. I enjoy collaborating with cross-functional teams to translate complex concepts into engaging content and practical strategies. I’m open to connecting with fellow professionals to explore new opportunities and share insights.
Language
Persian
Fluent
Arabic
Advanced
English
Fluent
Russian
Advanced
Work Experience
Executive Director at DubaiBilit
November 1, 2023 - PresentSpearheads strategic direction and operational execution, focusing on online ticketing solutions for Iranian travelers to Dubai; conducts market analysis, drives business development, and leads a dynamic team to deliver growth and exceptional customer experiences.
Business Development Consultant at Tether Land
November 1, 2023 - PresentAdvises on market opportunities, partnerships, and growth initiatives to enhance business development and strategic positioning.
Project Advisor at Mobonews Group
October 1, 2023 - PresentProvides expert guidance on project objectives, troubleshooting, and optimization of project plans to ensure successful outcomes and value delivery.
Chief Marketing Officer at Mobonews Group
January 1, 2022 - PresentLeads marketing strategy, brand development, and communications to align with business goals and audience engagement.
Chief Communications Officer at Mobonews Group
January 1, 2022 - PresentOversees internal and external communications, brand identity, media relations, and crisis communications to protect and enhance reputation.
Senior Video Script Writer at Oskar
March 1, 2023 - October 1, 2023Crafts compelling video scripts in Persian, Arabic, English, and Russian for retailers and end consumers, translating complex ideas into accessible narratives.
Video Production and Studio Manager at Oskar Group
March 1, 2023 - October 1, 2023Oversees end-to-end video production in a mass-production environment; coordinates scripting, shooting, editing, and post-production for timely delivery.
Content and Media Manager at Nobitex
February 1, 2022 - June 1, 2023Develops content strategy, creates targeted content, and manages media communications to support Nobitex’s goals.
Senior Director of Video & Presenter at Zoomit
March 1, 2018 - February 1, 2022Leads the video production department, shaping strategies to increase engagement and revenue while guiding a team of video professionals.
Content Writer at Zoomit
March 1, 2018 - January 1, 2022Produces technology news, reviews, and analytical content for Iran’s leading tech online magazine, engaging a broad audience.
Television Presenter at IRIB Nasim - BISIM
July 1, 2020 - June 1, 2021Hosted science and technology segments on Nasim BISIM, promoting knowledge-based entrepreneurship and innovation.
Co-Founder and Editor-in-Chief at Toranji
January 1, 2014 - January 1, 2021Co-founded and led an online media platform, overseeing content strategy, editorial calendar, and team management.
Educator at Iran Game Development Institute
August 1, 2020 - October 1, 2020Developed and delivered a course on video production, covering preproduction, production, and post-production to help aspiring video makers.
Content Project Manager at Persiana Media Group
August 1, 2018 - February 1, 2019Oversaw content-related projects, ensuring timely delivery, budget adherence, and alignment with brand standards.
Content Partnerships Manager at Nilper
December 1, 2018 - January 1, 2019Developed strategic partnerships to expand content reach, negotiate agreements, and drive collaborative content initiatives.
Content Partnerships Manager at Avajang
October 1, 2016 - January 1, 2018Identified and secured partnerships to grow content distribution and collaboration opportunities.
Project Manager at Kiamax
November 1, 2015 - January 1, 2018Managed IT services and marketing projects, coordinating resources to achieve objectives on time and within budget.
Television Presenter at IRIB Nasim / BISIM
December 1, 2016 - June 1, 2017Presented Nasim BISIM programs, contributing to science and technology storytelling on state television.
Television Presenter at IRIB TV3 - Brooz
May 1, 2015 - January 1, 2017Hosted television segments on IRIB TV3, focusing on science, technology, and innovation.
Website Manager at IRIB Nasim TV - BISIM
June 1, 2015 - July 1, 2016Managed web presence and content coordination for Nasim BISIM’s online presence.
Public Relations - Content Management at Active Naghsh Co.
July 1, 2015 - July 1, 2016Handled public relations tasks and content management to support branding and communications.
Education
BS at Shiraz University
January 1, 2013 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Education, Professional Services, Other
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