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Hi, I’m Samir Mosaad Abd Elbaki, a Senior Digital Marketing Specialist currently based in Dubai. I bring 7+ years of hands-on experience across performance marketing, CRM integrations, marketing technology, and digital analytics, with a focus on real estate and growth-driven programs. I’ve managed six-figure advertising budgets across Meta, Google, and Snapchat, built scalable marketing ecosystems, and aligned cross‑functional teams (marketing, IT, and agencies) to deliver measurable business growth. In my roles, I’ve led SEO programs, launched multi-channel campaigns, and crafted data‑driven content strategies that drive engagement and leads. I enjoy turning data into clear, actionable plans, collaborating with stakeholders, and delivering creative campaigns that resonate with target audiences while maintaining a strong brand presence.…Hi, I’m Samir Mosaad Abd Elbaki, a Senior Digital Marketing Specialist currently based in Dubai. I bring 7+ years of hands-on experience across performance marketing, CRM integrations, marketing technology, and digital analytics, with a focus on real estate and growth-driven programs. I’ve managed six-figure advertising budgets across Meta, Google, and Snapchat, built scalable marketing ecosystems, and aligned cross‑functional teams (marketing, IT, and agencies) to deliver measurable business growth. In my roles, I’ve led SEO programs, launched multi-channel campaigns, and crafted data‑driven content strategies that drive engagement and leads. I enjoy turning data into clear, actionable plans, collaborating with stakeholders, and delivering creative campaigns that resonate with target audiences while maintaining a strong brand presence.

Samir Mosaad Abd Elbaki

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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Hi, I’m Samir Mosaad Abd Elbaki, a Senior Digital Marketing Specialist currently based in Dubai. I bring 7+ years of hands-on experience across performance marketing, CRM integrations, marketing technology, and digital analytics, with a focus on real estate and growth-driven programs. I’ve managed six-figure advertising budgets across Meta, Google, and Snapchat, built scalable marketing ecosystems, and aligned cross‑functional teams (marketing, IT, and agencies) to deliver measurable business growth. In my roles, I’ve led SEO programs, launched multi-channel campaigns, and crafted data‑driven content strategies that drive engagement and leads. I enjoy turning data into clear, actionable plans, collaborating with stakeholders, and delivering creative campaigns that resonate with target audiences while maintaining a strong brand presence.…Hi, I’m Samir Mosaad Abd Elbaki, a Senior Digital Marketing Specialist currently based in Dubai. I bring 7+ years of hands-on experience across performance marketing, CRM integrations, marketing technology, and digital analytics, with a focus on real estate and growth-driven programs. I’ve managed six-figure advertising budgets across Meta, Google, and Snapchat, built scalable marketing ecosystems, and aligned cross‑functional teams (marketing, IT, and agencies) to deliver measurable business growth. In my roles, I’ve led SEO programs, launched multi-channel campaigns, and crafted data‑driven content strategies that drive engagement and leads. I enjoy turning data into clear, actionable plans, collaborating with stakeholders, and delivering creative campaigns that resonate with target audiences while maintaining a strong brand presence.

Available to hire

Hi, I’m Samir Mosaad Abd Elbaki, a Senior Digital Marketing Specialist currently based in Dubai. I bring 7+ years of hands-on experience across performance marketing, CRM integrations, marketing technology, and digital analytics, with a focus on real estate and growth-driven programs. I’ve managed six-figure advertising budgets across Meta, Google, and Snapchat, built scalable marketing ecosystems, and aligned cross‑functional teams (marketing, IT, and agencies) to deliver measurable business growth.

In my roles, I’ve led SEO programs, launched multi-channel campaigns, and crafted data‑driven content strategies that drive engagement and leads. I enjoy turning data into clear, actionable plans, collaborating with stakeholders, and delivering creative campaigns that resonate with target audiences while maintaining a strong brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Arabic

Fluent

Work Experience

Senior Marketing Specialist at Home Pin Real Estate (Real Estate Broker)

May 20, 2024 - Present

Managed a six-figure advertising budget across Meta, Google, and Snapchat platforms. Successfully generated 5,800+ qualified leads in under 12 months. Integrated all social media pixels with Google Tag Manager, implemented conversion tracking and Meta Conversions API for accurate performance attribution. Oversaw CRM Management to ensure efficient lead qualification and seamless handover to the sales team. Wrote high-converting video ad scripts tailored for real estate projects, focusing on USPs and clear CTAs. Created and executed monthly content calendars aligned with business goals and campaign strategies. Oversaw post scheduling and community management to maintain high engagement and a strong brand presence.

Marketing Specialist at Edge Realty (Real Estate Broker)

February 20, 2023 - March 20, 2024

Search Engine Optimization: Implemented SEO best practices, restructuring site maps, on-page/off-page SEO, and creating backlinks. Launched SEM campaigns to convert traffic and leads, monitored customer journeys using Hotjar and Clarity. Successfully achieved a notable 30% increase in website visibility, securing multiple first-page placements for key keywords, like 'Luxury projects in Dubai' and others. Generated comprehensive reports using Google Analytics and Tag Manager.

Senior Media Buyer at Shady Gaber – SGA (Advertising Agency)

January 20, 2020 - December 20, 2021

Launch lead generation campaigns for real estate clients on Meta and Google Platforms. Create marketing strategies and plans. Outdoor Campaign ideas.

Social Media Marketing Specialist at Blue Business Egypt (Advertising Agency)

August 20, 2020 - December 20, 2021

Developed and implemented strategic social media marketing plans. Utilized platforms such as Facebook, Instagram, and Snapchat for promotion. Analyzed market data to determine and target key audiences. Served as the main point of contact for clients.

Marketing Specialist at Khalf Group Development (Real estate company)

March 20, 2018 - December 20, 2021

Played a role in building the business model. Established and managed social media pages. Developed pricing strategies for residential and commercial units. Participated in conceptualizing new project ideas. Created and executed social media strategies and plans. Produced social media advertisements. Worked with real estate platforms such as OLX, Property Finder, and Aqarmap. Transferred leads to the sales team through CRM and worked on lead quality improvement.

Senior Marketing Specialist at Home Pin Real Estate (Real estate Broker)

February 1, 2023 - Present

Currently leading digital marketing strategy for a Dubai-based real estate broker. Responsibilities include managing a six-figure advertising budget across Meta, Google, and Snapchat; generating qualified leads; integrating social media pixels with Google Tag Manager and setting up conversion tracking; CRM lead qualification and handover to sales; writing high-converting video ad scripts for real estate projects; creating and executing monthly content calendars; overseeing post scheduling and community management to maintain high engagement and a strong brand presence.

Social Media Marketing Specialist at Blue Business Eg (Advertising Agency)

August 1, 2020 - December 1, 2021

Developed strategic social media marketing plans. Managed promotions on Facebook, Instagram, and Snapchat; analyzed market data to determine key audiences; served as main point of contact for clients and coordinated campaigns.