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I'm Chrissie Raj Bezzam, a senior PMM and AI-native GTM operator who owns end-to-end positioning, pipeline, and launch execution. I built the commercial motion for LionPro AI from zero, driving substantial QoQ growth and delivering field-ready narratives and enablement across sales, product, and engineering. I thrive at the intersection of product depth, data-driven demand generation, and actionable AI-enabled workflows, turning complex technology into credible, buyer-friendly stories. Equally fluent in product strategy, paid social, content operations, and AI agentic workflows, I bridge the gap between technology and field credibility. I design ICPs, messaging hierarchies, and battlecards, then translate customer feedback into technical requirements and scalable GTM playbooks that accelerate adoption and reduce churn.…I'm Chrissie Raj Bezzam, a senior PMM and AI-native GTM operator who owns end-to-end positioning, pipeline, and launch execution. I built the commercial motion for LionPro AI from zero, driving substantial QoQ growth and delivering field-ready narratives and enablement across sales, product, and engineering. I thrive at the intersection of product depth, data-driven demand generation, and actionable AI-enabled workflows, turning complex technology into credible, buyer-friendly stories. Equally fluent in product strategy, paid social, content operations, and AI agentic workflows, I bridge the gap between technology and field credibility. I design ICPs, messaging hierarchies, and battlecards, then translate customer feedback into technical requirements and scalable GTM playbooks that accelerate adoption and reduce churn.

Chrissie Raj Bezzam

Product Marketer, Marketing Strategist, Growth Marketer, +2

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I'm Chrissie Raj Bezzam, a senior PMM and AI-native GTM operator who owns end-to-end positioning, pipeline, and launch execution. I built the commercial motion for LionPro AI from zero, driving substantial QoQ growth and delivering field-ready narratives and enablement across sales, product, and engineering. I thrive at the intersection of product depth, data-driven demand generation, and actionable AI-enabled workflows, turning complex technology into credible, buyer-friendly stories. Equally fluent in product strategy, paid social, content operations, and AI agentic workflows, I bridge the gap between technology and field credibility. I design ICPs, messaging hierarchies, and battlecards, then translate customer feedback into technical requirements and scalable GTM playbooks that accelerate adoption and reduce churn.…I'm Chrissie Raj Bezzam, a senior PMM and AI-native GTM operator who owns end-to-end positioning, pipeline, and launch execution. I built the commercial motion for LionPro AI from zero, driving substantial QoQ growth and delivering field-ready narratives and enablement across sales, product, and engineering. I thrive at the intersection of product depth, data-driven demand generation, and actionable AI-enabled workflows, turning complex technology into credible, buyer-friendly stories. Equally fluent in product strategy, paid social, content operations, and AI agentic workflows, I bridge the gap between technology and field credibility. I design ICPs, messaging hierarchies, and battlecards, then translate customer feedback into technical requirements and scalable GTM playbooks that accelerate adoption and reduce churn.

Available to hire

I’m Chrissie Raj Bezzam, a senior PMM and AI-native GTM operator who owns end-to-end positioning, pipeline, and launch execution. I built the commercial motion for LionPro AI from zero, driving substantial QoQ growth and delivering field-ready narratives and enablement across sales, product, and engineering. I thrive at the intersection of product depth, data-driven demand generation, and actionable AI-enabled workflows, turning complex technology into credible, buyer-friendly stories.

Equally fluent in product strategy, paid social, content operations, and AI agentic workflows, I bridge the gap between technology and field credibility. I design ICPs, messaging hierarchies, and battlecards, then translate customer feedback into technical requirements and scalable GTM playbooks that accelerate adoption and reduce churn.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Marketing Lead at LionPro AI / Lion Federal

May 1, 2025 - Present

Defined ICP, positioning architecture, and messaging hierarchies for three AI product launches; acted as PMM bridge between Sales and Engineering, coordinating SDK readiness and translating customer feedback into technical requirements. Created field-ready pitch decks, battlecards, and objection handling for AEs; ran targeted email campaigns generating 300 demo sessions and converting 120 to active customers; built onboarding and engagement sequences to improve activation and reduce churn. Led paid social demand gen across Meta/LinkedIn with 15+ concurrent A/B tests, improving MQL-to-SQL by 44% and landing page CVR by 18%. Built AI-powered GTM systems using Claude, GPT-4, and Make, shipping 300+ assets and reducing operational overhead by 40%; deployed 5 AI agents for outreach, ad analysis, and content ops.

Marketing Manager at George Mason University Career Services

August 1, 2024 - May 1, 2025

Managed full social media presence across major platforms, delivering 79,742+ views in 90 days and 60,658 impressions across 237 posts through data-driven scheduling and audience optimization. Promoted 100+ employer brands and 300+ events/webinars to 80,000+ students; produced employer campaigns, drove the university’s highest-attended event (3,000+ registrations), and launched a podcast series to 1,200+ listens; improved engagement using HubSpot, GA4, and Power BI.

Growth & Content Marketing Manager at Hive Media

July 1, 2022 - December 1, 2023

Led paid and organic growth campaigns for a platform serving 2M+ monthly readers; built audience segmentation, ran 15+ concurrent A/B tests across Meta Ads, achieving 180K–220K monthly impressions and a 25% growth in social audience through iterative creative and targeting. Built email outreach and lead tracking system to monitor signals and prioritize high-intent prospects; achieved 180K–220K monthly impressions with improved CTR via data-driven optimization.

Brand & Marketing Lead at Infinity Aura

February 1, 2021 - June 1, 2022

Built brand identity, e-commerce site, and full-funnel performance strategy from scratch. Managed end-to-end social media, delivering ROAS improvements and CAC reduction; grew LTV:CAC from 2.1x to 3.4x across channels (Meta, Google Display, Klaviyo).

Founder Co-Founder & Product Marketing Lead at H.A.D.E.S

March 1, 2023 - November 1, 2025

Owned product positioning and GTM messaging for an early-stage AI robotics startup; defined ICP, built category narrative around embodied AI, and developed pitch decks, one-pagers, and competitive framing to support fundraising and partnerships. Built AI-native brand identity, designed website, produced 70+ AI-generated visuals and VFX for investor decks; delivered 100+ digital assets and led investor outreach campaigns; managed a team of 7 across multi-platform content calendars and collaborated with dev/design teams on explainer and product demo videos.