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I'm Ahmed Merghany, a Senior Media Buyer and E-commerce Account Manager currently with Mall Of Toys (USA, Remote). I scale D2C brands through data-driven paid advertising across Meta, Google, and TikTok, driving ROAS growth, CAC reduction, and profitable expansion with full-funnel optimization and advanced audience targeting. I also bring a strong Creative Strategy background, guiding and optimizing ad creatives to align with performance goals and deliver maximum results. I excel at leading high-impact campaigns, crafting high-converting creatives, and collaborating closely with clients and cross-functional teams to achieve measurable business growth. My approach blends technical media buying with creative storytelling to lift engagement, brand awareness, and conversions across US and Europe markets.…I'm Ahmed Merghany, a Senior Media Buyer and E-commerce Account Manager currently with Mall Of Toys (USA, Remote). I scale D2C brands through data-driven paid advertising across Meta, Google, and TikTok, driving ROAS growth, CAC reduction, and profitable expansion with full-funnel optimization and advanced audience targeting. I also bring a strong Creative Strategy background, guiding and optimizing ad creatives to align with performance goals and deliver maximum results. I excel at leading high-impact campaigns, crafting high-converting creatives, and collaborating closely with clients and cross-functional teams to achieve measurable business growth. My approach blends technical media buying with creative storytelling to lift engagement, brand awareness, and conversions across US and Europe markets.

Ahmed Merghany

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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I'm Ahmed Merghany, a Senior Media Buyer and E-commerce Account Manager currently with Mall Of Toys (USA, Remote). I scale D2C brands through data-driven paid advertising across Meta, Google, and TikTok, driving ROAS growth, CAC reduction, and profitable expansion with full-funnel optimization and advanced audience targeting. I also bring a strong Creative Strategy background, guiding and optimizing ad creatives to align with performance goals and deliver maximum results. I excel at leading high-impact campaigns, crafting high-converting creatives, and collaborating closely with clients and cross-functional teams to achieve measurable business growth. My approach blends technical media buying with creative storytelling to lift engagement, brand awareness, and conversions across US and Europe markets.…I'm Ahmed Merghany, a Senior Media Buyer and E-commerce Account Manager currently with Mall Of Toys (USA, Remote). I scale D2C brands through data-driven paid advertising across Meta, Google, and TikTok, driving ROAS growth, CAC reduction, and profitable expansion with full-funnel optimization and advanced audience targeting. I also bring a strong Creative Strategy background, guiding and optimizing ad creatives to align with performance goals and deliver maximum results. I excel at leading high-impact campaigns, crafting high-converting creatives, and collaborating closely with clients and cross-functional teams to achieve measurable business growth. My approach blends technical media buying with creative storytelling to lift engagement, brand awareness, and conversions across US and Europe markets.

Available to hire

I’m Ahmed Merghany, a Senior Media Buyer and E-commerce Account Manager currently with Mall Of Toys (USA, Remote). I scale D2C brands through data-driven paid advertising across Meta, Google, and TikTok, driving ROAS growth, CAC reduction, and profitable expansion with full-funnel optimization and advanced audience targeting. I also bring a strong Creative Strategy background, guiding and optimizing ad creatives to align with performance goals and deliver maximum results.

I excel at leading high-impact campaigns, crafting high-converting creatives, and collaborating closely with clients and cross-functional teams to achieve measurable business growth. My approach blends technical media buying with creative storytelling to lift engagement, brand awareness, and conversions across US and Europe markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

German

Intermediate

Work Experience

Senior Media Buyer at Mall Of Toys

January 1, 2019 - Present

Performance-focused Senior Media Buyer experienced in scaling D2C and brand performance through data-driven paid advertising across Meta, Google, and TikTok. Leads full-funnel optimization, audience targeting, and creative strategy to improve ROAS, reduce CAC, and drive profitable growth for USA-based and remote clients. Notable achievements include scaling 2C brands with 10x+ ROAS across Meta & TikTok, managing over $5M in ad spend for US & Europe-based clients, and delivering 40%+ lead conversion growth for Ed Tech & Fashion projects. Collaborates with creative and analytics teams to align creatives with performance goals and deliver actionable insights.

Digital Marketing Intern at Fashion Nova

May 1, 2020 - December 31, 2020

Boosted ROAS for Meta Ads through targeted optimization and creative testing, contributing to overall digital marketing efficiency for a US-based remote team. Gained hands-on experience across campaigns, reporting, and performance analysis.

Social Media Specialist & Content Creation Lead at Mango Media

January 1, 2017 - December 31, 2019

Launched and managed social media campaigns and content creation initiatives that accelerated growth for Egyptian clients. Drove high-performing campaigns on Facebook, Instagram, and Google Ads, directed content and shoot production for high-converting ads, and improved engagement and brand awareness.