Digital Marketer with 10+ years of experience across B2B lead generation, CRM, paid ads, and full-funnel campaign management. Experienced in building end-to-end marketing systems that combine strategy, execution, and automation to drive measurable results. Skilled in leveraging AI tools and automation workflows to improve campaign efficiency, content production, and marketing performance. Strong background in email marketing, CRM systems, and performance marketing across corporate wellness, events, and agency environments. Also experienced in content creation, video editing, and multimedia production to support integrated digital campaigns. Continuously exploring new AI-driven marketing trends and technologies to improve growth systems and conversion performance.

Digital Marketer with 10+ years of experience across B2B lead generation, CRM, paid ads, and full-funnel campaign management. Experienced in building end-to-end marketing systems that combine strategy, execution, and automation to drive measurable results. Skilled in leveraging AI tools and automation workflows to improve campaign efficiency, content production, and marketing performance. Strong background in email marketing, CRM systems, and performance marketing across corporate wellness, events, and agency environments. Also experienced in content creation, video editing, and multimedia production to support integrated digital campaigns. Continuously exploring new AI-driven marketing trends and technologies to improve growth systems and conversion performance.

Available to hire

Digital Marketer with 10+ years of experience across B2B lead generation, CRM, paid ads, and full-funnel campaign management. Experienced in building end-to-end marketing systems that combine strategy, execution, and automation to drive measurable results.
Skilled in leveraging AI tools and automation workflows to improve campaign efficiency, content production, and marketing performance. Strong background in email marketing, CRM systems, and performance marketing across corporate wellness, events, and agency environments.
Also experienced in content creation, video editing, and multimedia production to support integrated digital campaigns. Continuously exploring new AI-driven marketing trends and technologies to improve growth systems and conversion performance.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Malay
Advanced

Work Experience

Digital Marketing Manager (Fully Remote) at Enterprise Sports Group Pte Ltd
April 1, 2025 - March 1, 2026
Key responsibilities include email marketing and CRM planning; execution of email campaigns driving event registrations, product engagement, and lead nurturing. Own CRM and marketing automation platforms (HubSpot, vbOut) including segmentation, workflow automation, triggered email journeys, A/B testing, deliverability hygiene. Build lifecycle strategies across client types; monitor CRM performance metrics, deliver reports, and optimize based on insights. Collaborate with Customer Success and Business Development to align CRM with sales activities and renewal cycles.
Digital Marketing Manager (Fully Remote) at RY Marketing & Media Agency
December 1, 2022 - September 1, 2024
Led a team delivering top-notch digital marketing services to clients across SG, MY, TH, VN, CN, TW & more. Created and managed social media platforms (Facebook, Instagram, TikTok, Google, XHS). Copywriting and content tasks in English & Mandarin. Oversaw paid ads campaigns on multiple platforms; performed SEO tasks; updated website content via WordPress. Coordinated physical marketing materials & corporate gifts. Provided analytics & reporting and aligned CRM with sales activities and renewal cycles.
Digital Marketing Executive at Infra Design Sdn Bhd
January 1, 2015 - December 31, 2022
Client: JK Land Berhad (Property Developer). Objective: increase brand awareness for JK Land as a new developer in Klang Valley and generate exposure for The ERA @ Duta North. Delivered FB + IG ads campaigns; managed multi-channel campaigns including events and National Day; managed CRM, campaigns, and marketing automation; created reports and case studies; collaborated with designers and partners.

Education

Bachelor's Degree in Economics & Marketing at Sheffield Hallam University, United Kingdom
January 11, 2030 - January 1, 2014
Diploma in Marketing at TAR University Malaysia
January 1, 2010 - January 1, 2014
Advanced Diploma in Business Studies / Administration / Management at TAR University Malaysia
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate