Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Ashwin Mason, a multidisciplinary Marketing Director with a foundation in product design. I led the rebrand and growth engine behind FieldEx, blending creative, technical, and acquisition skills to grow traffic, generate pipeline, and design standout customer experiences. I've built affiliate sites, led cold outreach at scale, and driven results with just a 3-person team. I'm who you hire when you want marketing that builds and converts.…I'm Ashwin Mason, a multidisciplinary Marketing Director with a foundation in product design. I led the rebrand and growth engine behind FieldEx, blending creative, technical, and acquisition skills to grow traffic, generate pipeline, and design standout customer experiences. I've built affiliate sites, led cold outreach at scale, and driven results with just a 3-person team. I'm who you hire when you want marketing that builds and converts.

Ashwin Mason

Growth Marketer, Product Designer, Brand Strategist, +2





I'm Ashwin Mason, a multidisciplinary Marketing Director with a foundation in product design. I led the rebrand and growth engine behind FieldEx, blending creative, technical, and acquisition skills to grow traffic, generate pipeline, and design standout customer experiences. I've built affiliate sites, led cold outreach at scale, and driven results with just a 3-person team. I'm who you hire when you want marketing that builds and converts.…I'm Ashwin Mason, a multidisciplinary Marketing Director with a foundation in product design. I led the rebrand and growth engine behind FieldEx, blending creative, technical, and acquisition skills to grow traffic, generate pipeline, and design standout customer experiences. I've built affiliate sites, led cold outreach at scale, and driven results with just a 3-person team. I'm who you hire when you want marketing that builds and converts.

Available to hire

I’m Ashwin Mason, a multidisciplinary Marketing Director with a foundation in product design. I led the rebrand and growth engine behind FieldEx, blending creative, technical, and acquisition skills to grow traffic, generate pipeline, and design standout customer experiences.

I’ve built affiliate sites, led cold outreach at scale, and driven results with just a 3-person team. I’m who you hire when you want marketing that builds and converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Work Experience

Marketing Director at FieldEx

January 1, 2024 - Present

Built and led a high-performing in-house team of 3, scaling operations with external partners for cold outreach, design, and content production. Directed FieldEx's rebrand from Custella, owning brand strategy, ICP definition, messaging architecture, and a complete rebuild of an enterprise-grade website in Webflow. Developed a data-driven demand generation engine, aligned cross-functionally with sales, product, and customer success to drive predictable pipeline and revenue growth. Increased inbound pipeline by 550% while lowering CAC; grew website traffic from 100 to 175,000 visits in 12 months via SEO, paid campaigns, and gated resources. Generated 2,000+ qualified cold leads from high-intent TOFU/MOFU assets. Managed six-figure ad budget across Google, LinkedIn, and Meta, executing aggressive A/B tests to optimize CPL and CVR. Implemented CRO and UX enhancements; reported weekly on pipeline contribution, CAC, CPL, and ROI to influence GTM strategy.

Product Designer at FieldEx

October 1, 2019 - December 1, 2023

Led end-to-end product design for FieldEx's core CMMS platform, from discovery through launch and iteration. Delivered wireframes, interactive prototypes, and high-fidelity designs, focusing on usability and visual clarity. Collaborated with PMs, engineers, and stakeholders to reimagine contract, work order, and asset workflows. Reduced task execution time by 40% and built a reusable design system in Figma to accelerate dev handoff and ensure consistency across modules and the marketing site.

Growth Marketer at Masoative

September 1, 2022 - December 1, 2023

Scaled SEO traffic from 0 to 190,000 monthly visits via BOFU content. Built and executed affiliate strategies to drive revenue and expand publisher reach. Managed affiliate partners and negotiated profitable contracts. Secured sponsorships from multiple software companies. Optimized affiliate campaigns through performance tracking and ROI analysis.

Freelance Product & Web Designer at Self-Employed / Various Clients

January 1, 2017 - December 31, 2021

Designed and launched digital products and websites for early-stage businesses, owning the full lifecycle from wireframing to final UI. Led product design for a tablet-based POS system for Tiana Delight, translating operational workflows into an intuitive interface. Built and launched the website for Only 10, an SEO-focused agency, shaping site architecture and conversion-focused pages. Collaborated with founders to shape positioning, messaging, and go-to-market strategy, bridging design, product thinking, and early-stage marketing.