I'm a social media marketer with experience in the DTC lifestyle, beauty and dance world. I help brands create authentic content that registers with their audience at all levels of the funnel (awareness, community, conversion, etc.). I have often worked with startups or individual brands on small teams making me capable of running things on my own and with limited resources. That being said, the brands I have worked for quickly scaled and I quickly rose to more managerial and team work positions in my career experience.

Lily Burns

I'm a social media marketer with experience in the DTC lifestyle, beauty and dance world. I help brands create authentic content that registers with their audience at all levels of the funnel (awareness, community, conversion, etc.). I have often worked with startups or individual brands on small teams making me capable of running things on my own and with limited resources. That being said, the brands I have worked for quickly scaled and I quickly rose to more managerial and team work positions in my career experience.

Available to hire

I’m a social media marketer with experience in the DTC lifestyle, beauty and dance world. I help brands create authentic content that registers with their audience at all levels of the funnel (awareness, community, conversion, etc.). I have often worked with startups or individual brands on small teams making me capable of running things on my own and with limited resources. That being said, the brands I have worked for quickly scaled and I quickly rose to more managerial and team work positions in my career experience.

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Language

English
Fluent

Work Experience

Customer Service at Various Retail, Restaurant & Bar Roles
January 1, 2018 - December 31, 2021
Worked in retail, restaurant and bar positions; capable of working under pressure, managing multiple parties or an establishment while keeping customers happy; strong interpersonal skills.
Freelance Social Media & Creator Marketing and Photography at Independent Contractor
January 1, 2019 - Present
Extensive social media experience working with small businesses, organizations & clubs. Experience in event photography and outdoor portraiture, as well as videography. Video & photo editing with turnaround of less than a week. Assistant Creative Director on photo shoots with strong attention to detail. Built workflows and spreadsheets to increase content output and held internal content & creator team accountable to perform. Social media marketing across direct-to-consumer channels, organic and paid, content creation, affiliate marketing and influencer marketing.
Affiliate & Content Marketer at DWNTWN Creative Marketing Agency
January 1, 2023 - February 1, 2026
Scaled the affiliate network from 38 to 1,600 affiliates in one year; over 6,000% increase in affiliate posts and over 300% increase in affiliate revenue in 6 months. Improved program efficiency and strategic partner selection and negotiation. Increased reach from 2.7M to 39.9M and engagement by over 600% in 1 year. Experience as Assistant Creative Director on photo shoots; built workflows and spreadsheets to increase content output and accountability; managed creator teams.

Education

BBA in Marketing Management, Minor in Political Science at CUNY Baruch College
January 11, 2030 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail