I'm Lorenzo De Ritis, a Marketing Manager with 25+ years' experience leading strategic brand, campaign and digital projects for national and international clients. I build integrated marketing programs—from brand identity to content strategy, SEO to ATL/BTL campaigns—delivering measurable results with lean teams and optimized budgets. In recent roles I expanded LinkedIn reach from under 1k to 4.5k followers, developed SEO strategies that kept sites on the first page of Google for competitive keywords, and led editorial and multimedia campaigns across social and online portals. I thrive in fast-moving environments and enjoy turning ideas into structured, data-driven campaigns. At Par-Tec S.p.A. I conceived and executed a multi-channel editorial strategy and built the ParTec Control Center campaign for print and online portals, integrating QR codes for digital conversion. I also organized content production and social video assets, extending the reach to YouTube and other channels, while establishing efficient editorial workflows and performance tracking.

Lorenzo De Ritis

I'm Lorenzo De Ritis, a Marketing Manager with 25+ years' experience leading strategic brand, campaign and digital projects for national and international clients. I build integrated marketing programs—from brand identity to content strategy, SEO to ATL/BTL campaigns—delivering measurable results with lean teams and optimized budgets. In recent roles I expanded LinkedIn reach from under 1k to 4.5k followers, developed SEO strategies that kept sites on the first page of Google for competitive keywords, and led editorial and multimedia campaigns across social and online portals. I thrive in fast-moving environments and enjoy turning ideas into structured, data-driven campaigns. At Par-Tec S.p.A. I conceived and executed a multi-channel editorial strategy and built the ParTec Control Center campaign for print and online portals, integrating QR codes for digital conversion. I also organized content production and social video assets, extending the reach to YouTube and other channels, while establishing efficient editorial workflows and performance tracking.

Available to hire

I’m Lorenzo De Ritis, a Marketing Manager with 25+ years’ experience leading strategic brand, campaign and digital projects for national and international clients. I build integrated marketing programs—from brand identity to content strategy, SEO to ATL/BTL campaigns—delivering measurable results with lean teams and optimized budgets. In recent roles I expanded LinkedIn reach from under 1k to 4.5k followers, developed SEO strategies that kept sites on the first page of Google for competitive keywords, and led editorial and multimedia campaigns across social and online portals. I thrive in fast-moving environments and enjoy turning ideas into structured, data-driven campaigns.

At Par-Tec S.p.A. I conceived and executed a multi-channel editorial strategy and built the ParTec Control Center campaign for print and online portals, integrating QR codes for digital conversion. I also organized content production and social video assets, extending the reach to YouTube and other channels, while establishing efficient editorial workflows and performance tracking.

See more

Language

Italian
Fluent
English
Intermediate

Work Experience

Senior Marketing Operations Manager at Fiware Foundation E.V.
January 1, 2024 - December 31, 2025
Optimised marketing processes and the marketing technology stack; introduced structured approval workflows; implemented systematic performance monitoring.
Senior Marketing Operations Manager at ParTec S.p.A.
January 1, 2022 - December 31, 2024
Built an organic editorial strategy; grew LinkedIn presence; developed SEO strategy; conceived company editorial initiatives and QR-enabled digital campaigns; structured processes for talks and content across social and YouTube.
Senior Visual & Motion Designer at ParTec S.p.A.
January 1, 2017 - December 31, 2022
Managed branding, below-the-line (BTL) activities and web design; produced visual and motion content; supported marketing with integrated campaigns and editorial materials.
Senior Art Director, Graphic Designer, Web Designer at Gedi Group S.r.l.
January 1, 2008 - December 31, 2010
Led branding and editorial design; contributed to magazine design and digital assets; collaborated on multi-channel campaigns.
Senior Art Director, Graphic Designer, Web Designer at Gedi Group S.r.l.
January 1, 2006 - December 31, 2008
Branding, editorial and digital design for clients; guided visual storytelling across platforms.
Art Director, Graphic Designer, Web Designer at Studio Cartoccci
January 1, 2003 - December 31, 2006
Art direction, graphic design and web design for varied clients; developed visual identities.
Art Director, Graphic Designer at BLU Pubblicità e Comunicazione S.r.l.
January 1, 2000 - December 31, 2002
Art direction and graphic design for advertising and communications campaigns.

Education

Social Media Manager Certification at International Digital Certification
January 1, 2025 - April 19, 2026
AI First: Il Metodo Monty Marco Montemagno at Il Metodo Montemagno
January 1, 2025 - April 19, 2026
AI & Marketing - Artificial Intelligence and Marketing at Edulia
January 1, 2024 - April 19, 2026
Generative AI - Mid Journey and DALL-E 2 at Edulia
January 1, 2024 - April 19, 2026
Applied AI - Embedding ChatGPT into Workflows at Edulia
January 1, 2024 - April 19, 2026
Prompt Engineering - AI: Introduction to Prompt Design 101 at Edulia
January 1, 2024 - April 19, 2026
Applied AI - How to Use ChatGPT to Write with AI at Edulia
January 1, 2024 - April 19, 2026
Growth Marketing - Growth Hacking at Growth Garden S.p.A.
January 1, 2023 - April 19, 2026
Marketing Strategy - Marketing and Creativity with Seth Godin at OWBI
January 1, 2020 - April 19, 2026
UX Design - The Beginners Guide at Interaction Design Foundation
January 1, 2016 - April 19, 2026
UI Design - Patterns for Successful Software at Interaction Design Foundation
January 1, 2016 - April 19, 2026

Qualifications

Social Media Manager Certification
January 1, 2025 - April 19, 2026
International Digital Certification
January 1, 2025 - April 19, 2026
AI First: Il Metodo Monty Marco Montemagno
January 1, 2025 - April 19, 2026
AI & Marketing - AI Intelligence and Marketing
January 1, 2024 - April 19, 2026
Generative AI - Mid Journey & DALL-E 2
January 1, 2024 - April 19, 2026
Applied AI - Embedding ChatGPT into Workflows
January 1, 2024 - April 19, 2026
Prompt Engineering - AI: Introduction to Prompt Design 101
January 1, 2024 - April 19, 2026
Applied AI - How to Use ChatGPT to Write with AI
January 1, 2024 - April 19, 2026
Growth Marketing - Growth Hacking
January 1, 2023 - April 19, 2026
Marketing Strategy - Marketing and Creativity with Seth Godin
January 1, 2020 - April 19, 2026
UX Design - The Beginners Guide
January 1, 2016 - April 19, 2026
UI Design - Patterns for Successful Software
January 1, 2016 - April 19, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other