I’m Lorenzo De Ritis, a Marketing Manager with 25+ years’ experience leading strategic brand, campaign and digital projects for national and international clients. I build integrated marketing programs—from brand identity to content strategy, SEO to ATL/BTL campaigns—delivering measurable results with lean teams and optimized budgets. In recent roles I expanded LinkedIn reach from under 1k to 4.5k followers, developed SEO strategies that kept sites on the first page of Google for competitive keywords, and led editorial and multimedia campaigns across social and online portals. I thrive in fast-moving environments and enjoy turning ideas into structured, data-driven campaigns.
At Par-Tec S.p.A. I conceived and executed a multi-channel editorial strategy and built the ParTec Control Center campaign for print and online portals, integrating QR codes for digital conversion. I also organized content production and social video assets, extending the reach to YouTube and other channels, while establishing efficient editorial workflows and performance tracking.
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