Freelance Social Media / Content Creation at Self-employed

Freelance social media management, content creation, planning and community management for multiple clients, including Senti Do Da Cor, Maree Pilates Socks, and House of Pilates in Lisbon.

Senior Product Manager – Accessories at Emma – The Sleep Company

Defined and executed portfolio strategy for comfort accessories across international markets; optimized product features and negotiated cost of goods sold to maximize value and profitability; managed stakeholder alignment across 10+ countries, ensuring seamless product lifecycle execution and market readiness.

Product Manager – Accessories, Bed Linen & Refurbished FR Market at Emma – The Sleep Company

Built a strategy and launched Bed Linen in the FR market; built the strategy and launched the Refurbished category in FR market – highest growth; Took over the Accessories category to increase growth and improve customer journey.

Marketing Manager FR Market at Emma – The Sleep Company

Affiliation Marketing – Revenue growth +80%; Social Media Management; Part of SEO – Paid Social and Offline Marketing teams.

Junior Marketing Manager FR Market at Emma – The Sleep Company

Strategy to create a 10% conversion rate from the organic social media posts; Marketing Project Manager for the launch of the new Mattress: Hybrid II; Built a strong TikTok strategy to be launched in January – Zero cost; Part of SEO – Paid Social and Offline Marketing teams.

Founder at CAMECH UPCYCLE (Sustainable Clothing Brand)

Founded and launched CAMECH after 6 months of brainstorming; Planned and choreographed a fashion show as a launching day, a big success for our brand; Sold 200 jackets and raised environmental awareness through talks and debates; Mentored and led a team of 50+ students.