Available to hire
I thrive in a collaborative team environment, believing that teamwork not only enhances creativity but also ensures fair distribution of tasks for optimal results.
I stay updated on the latest platform features and trends to develop effective strategies that maximize engagement and brand growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Malay
Fluent
Work Experience
Freelance Content Creator & Social Media Strategist at Harveston 2U SDN BHD
July 1, 2017 - PresentSpecialised in digital art creation using ProCreate; produced and edited short-form content (photos, videos) for client campaigns; planned content calendars, scripting, and on-platform optimization; collaborated with marketing teams to support campaign strategy and brand growth; delivered engaging, on-brand content that drove audience engagement.
Freelance Content Creator & Social Media Strategist (Contract-Based) at Harveston 2US DnBHD
July 1, 2017 - PresentSpecialised in lifestyle-focused content across platforms including TikTok and Instagram; create engaging content, including film production, photography, and storytelling; manage end-to-end content creation and social media execution.
Marketing Strategy & Campaign Execution
August 1, 2025 - PresentDevelop and implement digital marketing strategies aligned with sales and business objectives. Plan and execute integrated marketing campaigns across social media platforms to drive brand awareness and lead generation. Collaborate with sales and marketing teams to ensure alignment in messaging, positioning, and campaign goals.
Content Strategy & Planning
August 1, 2025 - PresentCreate and manage content calendars tailored to brand identity and target audience behavior. Plan and strategize content across platforms (TikTok, Instagram, Facebook), ensuring consistency and engagement. Conduct trend analysis, audience research, and competitor benchmarking to refine content direction.
Content Creation, Editing & AI Integration
August 1, 2025 - PresentProduce and edit digital content including short-form videos, visuals, and written copy. Leverage AI tools for content ideation, scripting, and workflow optimization. Continuously explore new digital tools and techniques to improve efficiency and content quality.
Performance Tracking & Optimization
August 1, 2025 - PresentMonitor content performance using analytics tools to evaluate engagement, reach, and growth metrics. Generate monthly reports and insights to refine future content strategies and improve overall effectiveness.
Event Support, Roadshows & On-Ground Content
August 1, 2025 - PresentTravel for on-site marketing activities, events, and roadshows to support content creation and campaign execution. Capture real-time content during events, including photography and videography for social media use. Provide additional on-ground support to marketing teams, ensuring smooth event operations and content coverage.
Client Exposure & Collaboration
August 1, 2025 - PresentOccasionally engage in client-facing interactions during events and campaign executions. Support communication between internal teams and clients to ensure alignment on deliverables. Contribute to maintaining professional client relationships while supporting marketing initiatives. Oversee on production processes including filming, directing, and editing of digital content. Work closely with videographers and creative teams to ensure high-quality output across all platforms.
Performance, Analytics & Optimization
August 1, 2025 - PresentMonitor content performance using analytics tools to evaluate engagement, reach, and growth metrics. Generate monthly reports and insights to refine future content strategies and improve overall effectiveness.
Production (Photography & Videography)
August 1, 2025 - PresentCapture and produce content independently, ensuring authenticity and brand alignment. Use tools including iPhone 13 Pro, DJI Osmo, and Canon EOS M6 for content production.
Education
Diploma in Creative Arts Technology at Limkokwing University of Creative Technology
January 1, 2018 - January 1, 2021IGCSE / International General Certificate of Secondary Education at Tenby International School Setia Eco Gardens
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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