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I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, SaaS and investing. I specialize in multi-channel organic acquisition—SEO, AI-powered search, content, social, CRO, and email—supported by strong experimentation and analytics to turn search and content into a predictable revenue engine. I work in a remote-friendly setup and collaborate closely with product, growth and design teams to align content with product goals and go-to-market strategies. In my recent roles, I led complex campaigns that delivered measurable gains, including a +22% YoY increase in organic revenue during a US tax season and a 350%+ uplift from organic search content. I’ve built and managed distributed teams, partnered with clients and affiliates, and consistently optimized content hubs and lifecycle journeys to scale at AI-enabled pace while maintaining high editorial quality.…I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, SaaS and investing. I specialize in multi-channel organic acquisition—SEO, AI-powered search, content, social, CRO, and email—supported by strong experimentation and analytics to turn search and content into a predictable revenue engine. I work in a remote-friendly setup and collaborate closely with product, growth and design teams to align content with product goals and go-to-market strategies. In my recent roles, I led complex campaigns that delivered measurable gains, including a +22% YoY increase in organic revenue during a US tax season and a 350%+ uplift from organic search content. I’ve built and managed distributed teams, partnered with clients and affiliates, and consistently optimized content hubs and lifecycle journeys to scale at AI-enabled pace while maintaining high editorial quality.

James Edwards

SEO Expert, Content Producer, Content Designer, +2

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I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, SaaS and investing. I specialize in multi-channel organic acquisition—SEO, AI-powered search, content, social, CRO, and email—supported by strong experimentation and analytics to turn search and content into a predictable revenue engine. I work in a remote-friendly setup and collaborate closely with product, growth and design teams to align content with product goals and go-to-market strategies. In my recent roles, I led complex campaigns that delivered measurable gains, including a +22% YoY increase in organic revenue during a US tax season and a 350%+ uplift from organic search content. I’ve built and managed distributed teams, partnered with clients and affiliates, and consistently optimized content hubs and lifecycle journeys to scale at AI-enabled pace while maintaining high editorial quality.…I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, SaaS and investing. I specialize in multi-channel organic acquisition—SEO, AI-powered search, content, social, CRO, and email—supported by strong experimentation and analytics to turn search and content into a predictable revenue engine. I work in a remote-friendly setup and collaborate closely with product, growth and design teams to align content with product goals and go-to-market strategies. In my recent roles, I led complex campaigns that delivered measurable gains, including a +22% YoY increase in organic revenue during a US tax season and a 350%+ uplift from organic search content. I’ve built and managed distributed teams, partnered with clients and affiliates, and consistently optimized content hubs and lifecycle journeys to scale at AI-enabled pace while maintaining high editorial quality.

Available to hire

I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, SaaS and investing. I specialize in multi-channel organic acquisition—SEO, AI-powered search, content, social, CRO, and email—supported by strong experimentation and analytics to turn search and content into a predictable revenue engine. I work in a remote-friendly setup and collaborate closely with product, growth and design teams to align content with product goals and go-to-market strategies.

In my recent roles, I led complex campaigns that delivered measurable gains, including a +22% YoY increase in organic revenue during a US tax season and a 350%+ uplift from organic search content. I’ve built and managed distributed teams, partnered with clients and affiliates, and consistently optimized content hubs and lifecycle journeys to scale at AI-enabled pace while maintaining high editorial quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior SEO & Content Marketing Manager at Summ (formerly Crypto Tax Calculator)

January 1, 2024 - January 1, 2027

Led end-to-end organic growth for a fintech/crypto tax SaaS across US, EU, APAC; defined global SEO and content strategy; managed a distributed team of writers, agencies, and contractors in a remote setup; set quarterly OKRs and channel targets for organic traffic, sign-ups and revenue. Delivered a US tax season 2025 YoY revenue uplift of 350% with a multi-channel content program (SEO-optimized landing pages, programmatic content, comparison pages, and educational guides) and a 22% YoY increase in organic revenue, while navigating a -11% traffic dip after AI-driven search behavior shifts. Drove AI-seo initiatives (LLMs, geo, structured data) and restructured content hubs to boost topic authority and semantic coverage. Aligned with product and growth to optimize pricing, onboarding, and in-app messaging; led content planning for feature launches and lifecycle journeys; conducted expert interviews to strengthen brand authority.

Managing Editor (Investing & Personal Finance) at ValueWalk (Clickout Media)

January 1, 2024 - December 31, 2024

Own revenue-focused content strategy, growing revenue via SEO, affiliate content, newsletters, sponsor content and social media. Manage a distributed editorial and SEO team; plan and oversee production of news, evergreen and comparison content optimized for search; collaborate with sales and partnerships on sponsored content and branded campaigns ensuring editorial quality and measurable outcomes.

Global Editor (Cryptocurrency & Investing Niche) at Finder.com

January 1, 2020 - December 31, 2023

Led the crypto vertical for a major comparison and financial services platform, overseeing content, SEO and branded content across 30+ markets. Managed a distributed team of up to 15 freelance writers and 2 full-time writers; planned and executed short-term and long-term SEO strategies; developed and pitched branded content to clients (American Express, Zurich and Trezor) and launched an annual awards program generating substantial backlinks and share of voice.

Video Producer, Writer & Editor (Cryptocurrency Niche) at Finder.com

January 1, 2018 - December 31, 2020

Full-stack video producer for a daily YouTube show, growing to 15,000 subscribers; conducted 200+ interviews with high-profile guests; integrated video assets into landing pages and campaigns to support SEO and content goals.