Hi! I’m a graphic designer with 8+ years of experience in fashion, especially in apparel graphic design, branding, and concept development. For the past 4 years I worked at America Today as an apparel graphic designer, and I also handled their full rebranding. On the side, I do freelance work, like designing window stickers for the Daily Paper showroom during Paris Fashion Week last year, and some apparel graphic design for smaller brands. Additionally, I designed a branding kit for FIFA apparel.…

Andréas van der Mast

Hi! I’m a graphic designer with 8+ years of experience in fashion, especially in apparel graphic design, branding, and concept development. For the past 4 years I worked at America Today as an apparel graphic designer, and I also handled their full rebranding. On the side, I do freelance work, like designing window stickers for the Daily Paper showroom during Paris Fashion Week last year, and some apparel graphic design for smaller brands. Additionally, I designed a branding kit for FIFA apparel.…

Available to hire

Hi! I’m a graphic designer with 8+ years of experience in fashion, especially in apparel graphic design, branding, and concept development. For the past 4 years I worked at America Today as an apparel graphic designer, and I also handled their full rebranding. On the side, I do freelance work, like designing window stickers for the Daily Paper showroom during Paris Fashion Week last year, and some apparel graphic design for smaller brands. Additionally, I designed a branding kit for FIFA apparel.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Sports Instructor at HET GYMLOKAAL
November 1, 2025 - Present
Teaching mobility and bodyweight strength classes.
Apparel Graphic Designer at AMERICA TODAY
October 1, 2021 - September 1, 2025
Redesigned brand identity and managed on- and offline brand development, including brand guidelines, campaigns, photography post-production, website design, typography, logo, social media content, banners and POS materials. Collaborated with retail & marketing expert René Repko. Designed prints and graphics for all departments; defined trims, labels/hangtags, techpacks and packaging.
Graphic Designer at AMSTERDAM DESIGNS
October 1, 2020 - May 1, 2021
Designed graphics, styles, print techniques, and marketing campaigns including tech packs and overviews. Conducted market research, created mood boards and color cards, and developed POS materials such as posters, stickers, shipping boxes, price tags, and digital toolkits (animated banners, newsletters, social media content). Managed photo- and videoshoots from concept to execution, pre- and post-production and styling.
Print/Textile Graphic Designer at KARL LAGERFELD
March 1, 2020 - September 1, 2020
Designed prints and graphics for accessories, soft accessories, special projects, and ready-to-wear collections for both men and women.
Apparel Graphic Designer at THE STING
March 1, 2019 - October 1, 2019
Oversaw brand identity, styles, graphics, and print techniques for two private labels; developed collection concepts and storytelling; conducted market research; redesigned and expanded the brand bible for one private label.
Graphic Design Intern at 032C WORKSHOP, BERLIN
February 1, 2017 - November 1, 2017
Handled on- and offline content creation, including apparel design, social media, newsletters, webshop management, product retouching, logo design, creative direction, mood boards, and presentations. Contributed to shoot preparation, execution, and styling, as well as the mobile website redesign. Collaborated with partners such as Google, SSENSE, GQ Style, Adrian Joffe, Supreme, Eytys, and Mike Meiré.
Graphic Design/Art Direction at FIFA
January 1, 2024 - January 1, 2024
Graphic Design/Art Direction; Designed apparel line for Bhutan’s Football Federation national kit. Focused on cultural elements, aesthetics and functional design.
Graphic Designer at DAILY PAPER
January 1, 2025 - January 1, 2025
Designed the window sticker for the Daily Paper showroom, during Paris Fashion Week.
Graphic Designer at PURE PATH
January 1, 2026 - January 1, 2026
Designed apparel graphics for the SS27 collection.
Guide & Guard at MUSEUM VOORLINDEN
January 1, 2018 - February 1, 2019
Knowledge of contemporary art, sharing this with visitors.
Volunteer at TRANSMEDIALE, BERLIN
August 1, 2017 - December 1, 2017
Hosting, management and organisation during the Festival for art and digital culture in Berlin.
VJ + performer at GRAPHIC DESIGN FESTIVAL, CHAUMONT
May 1, 2017 - May 1, 2017
VJ + performance during club night at the Graphic Design Biennial.

Education

Bachelor’s Degree, Graphic Design at Royal Academy of Arts, The Hague
September 1, 2014 - July 1, 2018
Graphic Design at Willem de Kooning Academy, Rotterdam
September 1, 2012 - July 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services
    paper Karl Lagerfeld

    Designed prints and graphics for accessories, soft accessories, special projects, and ready-to-wear collections for both men and women