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I am a senior marketing and communications leader with 15+ years building and scaling premium brands across luxury fashion, beauty, and wellness. I translate brand positioning into growth, leading go-to-market plans, integrated campaigns, and partnerships across global markets, with a track record of delivering commercial outcomes.…

Holly Robinson

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +5

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I am a senior marketing and communications leader with 15+ years building and scaling premium brands across luxury fashion, beauty, and wellness. I translate brand positioning into growth, leading go-to-market plans, integrated campaigns, and partnerships across global markets, with a track record of delivering commercial outcomes.…

Available to hire

I am a senior marketing and communications leader with 15+ years building and scaling premium brands across luxury fashion, beauty, and wellness. I translate brand positioning into growth, leading go-to-market plans, integrated campaigns, and partnerships across global markets, with a track record of delivering commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Communications Director at Z7 Communications

April 1, 2025 - Present

Leading integrated marketing and communications strategy across a portfolio of global luxury clients including Audemars Piguet, Harrods, and Birkenstock in the UAE and GCC markets. Directing press office operations, media relations, and earned media strategy. Overseeing influencer strategy and talent partnerships. Conceiving and executing brand activations, events, and experiential moments. Developing and negotiating strategic brand partnerships. Providing senior strategic counsel to brand leadership and translating business objectives into integrated marketing strategies aligned to commercial outcomes.

Founder & Wellness Entrepreneur at Reset with Holly / Endo Flo / Feal

January 1, 2023 - Present

Founded Reset with Holly, a premium wellness coaching practice specialising in nervous system regulation, hormone health, and longevity for high-achieving women. Co-founded Endo Flo (retreat series for women with endometriosis) and Feal (a day retreat series for high-performing women). Consulting for Feal Pilates on launch activations, social and digital strategy, and brand positioning as the space prepares to open.

Head of Brand at Charlotte Tilbury Beauty

March 1, 2024 - April 1, 2025

Developed and executed global communications, partnerships, and brand strategy across all markets, owning earned media and brand storytelling. Directed global media strategy, led category-defining product launches and talent campaigns, and managed paid and organic influencer content strategy. Built performance frameworks to evaluate campaign ROI and optimise future strategy. Collaborated with internal creative teams and external agencies on bold, innovation-led campaigns with hero talent including Kate Moss and Kylie.

Marketing, Communications & Events Consultant at Freelance / Global

July 1, 2023 - March 1, 2024

Advised leading brands including Six Senses Ibiza, GHD, Home House, and Shoreditch Arts Club on integrated campaign strategy, events, and brand activations. Provided go-to-market planning, stakeholder management, and activation execution to drive brand reach and commercial impact.

Global Communications Director at Jimmy Choo

June 1, 2022 - June 1, 2023

Sat on the senior leadership team defining marketing rollout plans for major global campaigns, bridging strategy, creative, and commercial objectives. Led global campaign strategy for flagship moments, managing ambassadors and talent strategy, creative direction, and rollout across markets. Drove accessories revenue through a coordinated marketing push spanning campaign positioning, influencer strategy, editorial, and retail activations. Delivered high-profile collaborations and managed global paid and organic influencer partnerships, ESG communications, and all brand communications.

Global Communications Director at Belstaff

April 1, 2014 - September 1, 2021

Senior member of the leadership team across three brand relaunches. Led integrated marketing end-to-end: content creation, campaign rollout, digital, paid media, global events, and ambassador partnerships, overseeing CRM and external agencies. Launched the brand into the Asia market, localising content and building regional media and retail presence. Directed marketing content production and led sustainability initiatives, including the 'Reuse, Repair, Recycle' campaign and pioneering a luxury menswear rental model with My Wardrobe HQ.

Head of Brand at Charlotte Tilbury Beauty, London

March 1, 2024 - April 1, 2025

Developed and executed global communications, partnerships, and brand strategy across all markets owning the earned media and brand storytelling; launched multiple category-defining products and talent campaigns driving significant commercial and brand equity outcomes; managed paid and organic influencer content strategy and multi-market campaign frameworks; collaborated with internal creative teams and external agencies on bold, innovation-led brand campaigns with hero talent including Kate Moss and Kylie.

Marketing, Communications & Events Consultant at Freelance, Global

July 1, 2023 - March 1, 2024

Advised leading brands including Six Senses Ibiza, GHD, Home House, and Shoreditch Arts Club on integrated campaign strategy, events, and brand activations; supported launch activations and brand positioning for space openings and premium experiences.

Global Communications Director at Jimmy Choo, London

June 1, 2022 - June 1, 2023

Sat on the senior leadership team defining marketing rollout plans for all major global campaigns; bridged strategy, creative, and commercial objectives across activations; led ambassadors including Kendall Jenner, Gisele Bündchen, and Ivy Law; drove accessories revenue through coordinated campaign positioning, paid and organic media, influencer strategy, editorial, and retail activations; delivered high-profile collaborations and global press.

Global Communications Director at Belstaff, London

April 1, 2014 - September 1, 2021

Served on the leadership team across three brand relaunches; led integrated marketing strategy end-to-end including content, digital, paid media, global events, and ambassador partnerships; launched brand into Asia with go-to-market strategy; directed marketing content creation across campaigns; led sustainability initiatives including reuse/repair/recycle and luxury rental model with My Wardrobe HQ.