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I'm Arunima Pandey, a marketing and brand experience professional with 7+ years of turning brand strategy into high-impact customer engagement across B2B and B2C retail environments. I specialize in campaign execution, customer journey optimization, brand storytelling, and performance-driven merchandising strategies. I’m four-time certified in marketing and digital disciplines and recently completed advanced digital marketing certifications to boost visibility, conversions, and customer experience through strategic planning and cross-functional collaboration. In my current role as Visual Merchandising Manager at HTL Group of Companies, I lead brand storytelling across flagship stores and trade fairs, manage CRM (HubSpot), collaborate with marketing teams, designers, and external vendors, and drive ROI across paid channels while expanding online channels and event leads. I’m passionate about translating brand narratives into tangible retail experiences that resonate with customers and drive measurable results.…I'm Arunima Pandey, a marketing and brand experience professional with 7+ years of turning brand strategy into high-impact customer engagement across B2B and B2C retail environments. I specialize in campaign execution, customer journey optimization, brand storytelling, and performance-driven merchandising strategies. I’m four-time certified in marketing and digital disciplines and recently completed advanced digital marketing certifications to boost visibility, conversions, and customer experience through strategic planning and cross-functional collaboration. In my current role as Visual Merchandising Manager at HTL Group of Companies, I lead brand storytelling across flagship stores and trade fairs, manage CRM (HubSpot), collaborate with marketing teams, designers, and external vendors, and drive ROI across paid channels while expanding online channels and event leads. I’m passionate about translating brand narratives into tangible retail experiences that resonate with customers and drive measurable results.

Arunima Pandey

Brand Strategist, Marketing Strategist, Graphic Designer, +2

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I'm Arunima Pandey, a marketing and brand experience professional with 7+ years of turning brand strategy into high-impact customer engagement across B2B and B2C retail environments. I specialize in campaign execution, customer journey optimization, brand storytelling, and performance-driven merchandising strategies. I’m four-time certified in marketing and digital disciplines and recently completed advanced digital marketing certifications to boost visibility, conversions, and customer experience through strategic planning and cross-functional collaboration. In my current role as Visual Merchandising Manager at HTL Group of Companies, I lead brand storytelling across flagship stores and trade fairs, manage CRM (HubSpot), collaborate with marketing teams, designers, and external vendors, and drive ROI across paid channels while expanding online channels and event leads. I’m passionate about translating brand narratives into tangible retail experiences that resonate with customers and drive measurable results.…I'm Arunima Pandey, a marketing and brand experience professional with 7+ years of turning brand strategy into high-impact customer engagement across B2B and B2C retail environments. I specialize in campaign execution, customer journey optimization, brand storytelling, and performance-driven merchandising strategies. I’m four-time certified in marketing and digital disciplines and recently completed advanced digital marketing certifications to boost visibility, conversions, and customer experience through strategic planning and cross-functional collaboration. In my current role as Visual Merchandising Manager at HTL Group of Companies, I lead brand storytelling across flagship stores and trade fairs, manage CRM (HubSpot), collaborate with marketing teams, designers, and external vendors, and drive ROI across paid channels while expanding online channels and event leads. I’m passionate about translating brand narratives into tangible retail experiences that resonate with customers and drive measurable results.

Available to hire

I’m Arunima Pandey, a marketing and brand experience professional with 7+ years of turning brand strategy into high-impact customer engagement across B2B and B2C retail environments. I specialize in campaign execution, customer journey optimization, brand storytelling, and performance-driven merchandising strategies. I’m four-time certified in marketing and digital disciplines and recently completed advanced digital marketing certifications to boost visibility, conversions, and customer experience through strategic planning and cross-functional collaboration.

In my current role as Visual Merchandising Manager at HTL Group of Companies, I lead brand storytelling across flagship stores and trade fairs, manage CRM (HubSpot), collaborate with marketing teams, designers, and external vendors, and drive ROI across paid channels while expanding online channels and event leads. I’m passionate about translating brand narratives into tangible retail experiences that resonate with customers and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Visual Merchandising Manager at HTL Group of Companies

November 1, 2022 - Present

Led planning and execution of brand storytelling and product narratives across flagship stores, shop-in-shops, and international trade fairs in India, China, and UAE. Managed CRM (HubSpot) as the single point of contact for leads, deals, and companies. Collaborated with marketing teams, designers, and external vendors to develop high-impact campaign assets and ensure brand voice consistency across retail formats. Generated ROI of 300% - 500% across paid channels. Scaled Email Marketing to an account list of over 5,000 accounts. Devised strategies to engage event leads (hot leads) with a win rate above 35%. Spearheaded the online presence revamp, contributing to a 30% increase in opportunities from online channels.

Visual Merchandiser In-Charge at Lulu International Shopping Malls Pvt. Ltd.

April 1, 2021 - September 30, 2022

Executed in-store marketing campaigns across 150,000+ sq.ft. retail footprint spanning supermarket, fashion, and connected retail divisions. Designed seasonal promotions aligned with corporate marketing objectives to boost customer engagement and store performance. Implemented inventory-driven display strategies to improve product visibility, space utilization, and purchasing behavior. Monitored layout performance and optimized displays based on traffic flow and product movement.

Store Visual Merchandiser at MANGO

March 1, 2018 - March 31, 2021

Executed global brand guidelines across store layouts, window displays, and campaign launches to ensure consistent brand storytelling. Collaborated with marketing and retail teams during new collection rollouts and promotional campaigns. Optimized store layouts to improve customer navigation, engagement, and dwell time, supporting sales performance.

Fashion Consultant & Stylist at Project Eve (Reliance Retail Limited)

January 1, 2017 - January 31, 2018

Delivered personalized customer experience strategies to support sales growth and brand loyalty. Supported in-store promotional campaigns and micro-campaign setups to drive customer interest. Assisted in creative display planning and execution to enhance brand presentation.