Hi there, I’m Karlson Montenegro, a multidisciplinary creative and senior art director with 21+ years of international experience. I blend a strong graphic design foundation with business acumen to lead visual storytelling, brand activations, and campaigns across cultures. I’ve worked in Rio, Milan, London, and now Stockholm, collaborating with global brands, award-winning agencies, and my own studio. I bring a global mindset grounded in local understanding and believe that great creativity is simple, meaningful, and well-executed. I’m practical, hands-on, and thrive when ideas connect with purpose. I’m calm under pressure, value clear communication, and enjoy mentoring teams, building positive client relationships, and delivering high-quality work from concept to final delivery.

Karlson Montenegro

Hi there, I’m Karlson Montenegro, a multidisciplinary creative and senior art director with 21+ years of international experience. I blend a strong graphic design foundation with business acumen to lead visual storytelling, brand activations, and campaigns across cultures. I’ve worked in Rio, Milan, London, and now Stockholm, collaborating with global brands, award-winning agencies, and my own studio. I bring a global mindset grounded in local understanding and believe that great creativity is simple, meaningful, and well-executed. I’m practical, hands-on, and thrive when ideas connect with purpose. I’m calm under pressure, value clear communication, and enjoy mentoring teams, building positive client relationships, and delivering high-quality work from concept to final delivery.

Available to hire

Hi there, I’m Karlson Montenegro, a multidisciplinary creative and senior art director with 21+ years of international experience. I blend a strong graphic design foundation with business acumen to lead visual storytelling, brand activations, and campaigns across cultures. I’ve worked in Rio, Milan, London, and now Stockholm, collaborating with global brands, award-winning agencies, and my own studio. I bring a global mindset grounded in local understanding and believe that great creativity is simple, meaningful, and well-executed.

I’m practical, hands-on, and thrive when ideas connect with purpose. I’m calm under pressure, value clear communication, and enjoy mentoring teams, building positive client relationships, and delivering high-quality work from concept to final delivery.

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Language

Portuguese
Fluent
English
Fluent
Italian
Fluent
Swedish
Advanced
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Consultant Art Director at UP+ Agency
January 1, 2019 - Present
Key creative contributor on the global digital strategy for Galderma Aesthetics; redesigned the digital ecosystem, designed the core global website and local market adaptations with compliance and cultural relevance; supported cross-team collaboration with external partners; delivered high-quality work from strategy to detailed design tasks.
Art Director at JU-NK Media
January 1, 2018 - January 1, 2019
Lead designer for Electrolux, producing product catalogs, POS systems, social media assets, and branding materials; contributed to new product launch campaigns; managed film and photoshoot productions, including casting and art direction; built unified brand stories.
Founder / Creative Director at Rive Gabche Creatives
January 1, 2015 - Present
Managed all creative and operational aspects of the studio, working directly with clients on branding, digital, and print projects; balanced commercial work with personal artistic projects, including published photography books.
Founder / Creative Director at Rive Gabche Creatives
January 1, 2012 - December 31, 2014
Earlier studio iteration focusing on branding and visual storytelling; helped establish processes and client relationships.
Creative Director at Approach Communications
January 1, 2014 - January 1, 2015
Joined this award-winning agency to help establish and grow its new design department; hands-on across all project phases; focused on building client relationships, defining processes, and developing work strategies.
Global Art Director at Oriflame Cosmetics
January 1, 2007 - January 1, 2012
End-to-end creative execution of global product launches, creating catalogs, advertising, and omnichannel materials; coordinated cross-functional teams of photographers, retouchers, stylists, and set designers; partnered with marketing to ensure assets were on-brand and campaign-aligned.

Education

Bachelor of Graphic Design at University UniverCidade, Brazil
January 1, 2000 - January 1, 2003
Bachelor of Business Administration at University Estácio de Sá, Brazil
January 1, 1987 - January 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet