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Hi, I'm Zola Alleyne. I thrive on managing digital and social media platforms, ensuring brand consistency, and driving audience engagement through authentic storytelling. I love turning data into actionable insights and partnering with content creators to bring campaigns to life.\n\nOver the years I've led UX research and digital form projects, launched new social channels, and produced photos and videos that boost engagement. I'm comfortable across marketing, PR, and media environments and enjoy turning complex information into clear, compelling messages for diverse audiences.…Hi, I'm Zola Alleyne. I thrive on managing digital and social media platforms, ensuring brand consistency, and driving audience engagement through authentic storytelling. I love turning data into actionable insights and partnering with content creators to bring campaigns to life.\n\nOver the years I've led UX research and digital form projects, launched new social channels, and produced photos and videos that boost engagement. I'm comfortable across marketing, PR, and media environments and enjoy turning complex information into clear, compelling messages for diverse audiences.

ZOLA ALLEYNE

Digital Marketer, Marketing Strategist, Content Strategist, +5

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Hi, I'm Zola Alleyne. I thrive on managing digital and social media platforms, ensuring brand consistency, and driving audience engagement through authentic storytelling. I love turning data into actionable insights and partnering with content creators to bring campaigns to life.\n\nOver the years I've led UX research and digital form projects, launched new social channels, and produced photos and videos that boost engagement. I'm comfortable across marketing, PR, and media environments and enjoy turning complex information into clear, compelling messages for diverse audiences.…Hi, I'm Zola Alleyne. I thrive on managing digital and social media platforms, ensuring brand consistency, and driving audience engagement through authentic storytelling. I love turning data into actionable insights and partnering with content creators to bring campaigns to life.\n\nOver the years I've led UX research and digital form projects, launched new social channels, and produced photos and videos that boost engagement. I'm comfortable across marketing, PR, and media environments and enjoy turning complex information into clear, compelling messages for diverse audiences.

Available to hire

Hi, I’m Zola Alleyne. I thrive on managing digital and social media platforms, ensuring brand consistency, and driving audience engagement through authentic storytelling. I love turning data into actionable insights and partnering with content creators to bring campaigns to life.\n\nOver the years I’ve led UX research and digital form projects, launched new social channels, and produced photos and videos that boost engagement. I’m comfortable across marketing, PR, and media environments and enjoy turning complex information into clear, compelling messages for diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Coordinator at Clix Marketing – Canada

October 1, 2022 - Present

Support development and execution of digital marketing strategies aligned with client objectives and brand positioning. Manage and optimize social media campaigns, contributing to audience growth and engagement across platforms. Analyze UX data and prepare UX reports to inform strategic improvements for a major retail client. Collaborate with cross-functional teams to align content, customer engagement, and campaign performance. Maintain direct client communication, providing updates, insights, and performance feedback. Use digital tools & AI-assisted workflows to optimize content creation reporting processes.

Property Management Support at Private Condominiums – Canada

October 1, 2017 - October 1, 2022

Managed tenant lifecycle from onboarding to issue resolution, ensuring a seamless customer experience. Tracked service issues and identified recurring problems to improve operational efficiency. Strengthened client relationships through consistent communication and problem-solving. Coordinated services and vendors, supporting operational workflow and service delivery.

Social Media Journalist at Carib Vision – Barbados

October 1, 2014 - April 1, 2015

Developed and executed social media content strategies for public-sector campaigns, including a UN programme. Increased audience engagement through targeted messaging and consistent content delivery. Ensured alignment with communication goals and audience needs.

Marketing Specialist (Freelance) at Self-Employed / Freelance (Canada)

March 1, 2023 - Present

Launched and managed new social media pages, grew following, and secured bookings. Managed multiple platforms and digital forms, created/edited content and ads, and tracked engagement and campaign performance. Delivered UX research insights and supported desktop publishing for digital and print media.

Public Relations and Communications Consultant at Ministry of Labour, Social Security and Third Sector

June 1, 2021 - March 31, 2023

Prepared and disseminated PR materials and communications; arranged video production for multi-media; monitored social media campaigns and reported monthly analytics; prepared monthly project reports; collaborated with IT to update website content.

Banking Services / Support Specialist at MANPOWER – Banking Services - Canada

April 1, 2017 - August 31, 2020

Promoted CIBC core values in client interactions; maintained client confidentiality and compliance with bank policies; performed administrative data entry tasks.

Social Media Journalist at Caribbean Media Corporation/Acuity Technology Solutions

October 1, 2013 - April 30, 2017

Created compelling stories for social media on topics including UN Teenage Pregnancy Prevention and Caribbean Export’s green energy initiative. Developed ad proposals and booked ad sales. Took event photos for posting to Carib Vision TV’s Facebook page, increasing following by 20%.

Business Development Officer at Career Development Institute

April 1, 2013 - October 31, 2013

Increased enrolment to target capacity in Year 1; developed and implemented an integrated marketing communications plan; contributed to growth in later years.