Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a creative leader and collaborative partner focused on developing clear, strategic brand solutions across digital, print, and experiential media. I listen first to align brand voice with audience needs and business goals, and I thrive on guiding cross-functional teams to deliver cohesive UX/UI, packaging, and storytelling for product launches and seasonal campaigns. With extensive experience directing design across social, campaigns, photoshoots, and retail environments, I mentor junior designers, build scalable asset systems, and foster strong partnerships with marketing, merchandising, and product teams to drive measurable growth and brand impact.…I'm a creative leader and collaborative partner focused on developing clear, strategic brand solutions across digital, print, and experiential media. I listen first to align brand voice with audience needs and business goals, and I thrive on guiding cross-functional teams to deliver cohesive UX/UI, packaging, and storytelling for product launches and seasonal campaigns. With extensive experience directing design across social, campaigns, photoshoots, and retail environments, I mentor junior designers, build scalable asset systems, and foster strong partnerships with marketing, merchandising, and product teams to drive measurable growth and brand impact.

Lia Mahmoudian

Graphic Designer, Art Director, UI Designer, +2





I'm a creative leader and collaborative partner focused on developing clear, strategic brand solutions across digital, print, and experiential media. I listen first to align brand voice with audience needs and business goals, and I thrive on guiding cross-functional teams to deliver cohesive UX/UI, packaging, and storytelling for product launches and seasonal campaigns. With extensive experience directing design across social, campaigns, photoshoots, and retail environments, I mentor junior designers, build scalable asset systems, and foster strong partnerships with marketing, merchandising, and product teams to drive measurable growth and brand impact.…I'm a creative leader and collaborative partner focused on developing clear, strategic brand solutions across digital, print, and experiential media. I listen first to align brand voice with audience needs and business goals, and I thrive on guiding cross-functional teams to deliver cohesive UX/UI, packaging, and storytelling for product launches and seasonal campaigns. With extensive experience directing design across social, campaigns, photoshoots, and retail environments, I mentor junior designers, build scalable asset systems, and foster strong partnerships with marketing, merchandising, and product teams to drive measurable growth and brand impact.

Available to hire

I’m a creative leader and collaborative partner focused on developing clear, strategic brand solutions across digital, print, and experiential media. I listen first to align brand voice with audience needs and business goals, and I thrive on guiding cross-functional teams to deliver cohesive UX/UI, packaging, and storytelling for product launches and seasonal campaigns.

With extensive experience directing design across social, campaigns, photoshoots, and retail environments, I mentor junior designers, build scalable asset systems, and foster strong partnerships with marketing, merchandising, and product teams to drive measurable growth and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Graphic Designer / Art Director at OOFOS

February 1, 2020 - August 1, 2025

Oversaw creative direction and ensured visual consistency across brand touchpoints; led development and execution of brand visuals across digital and print channels; collaborated cross-functionally on marketing campaigns; managed photoshoots and assets; led internal teams of up to 5 and partnered with external agencies; mentored junior designers; contributed to product launches and seasonal campaigns; recognized as Employee of the Year (2022); delivered revenue growth through email design and content strategy; contributed to direct mail campaign; supported launch of a new footwear line.

Senior Graphic Designer at Home Furniture International (Sofamania)

January 1, 2018 - January 1, 2020

Developed and executed digital brand identity across Amazon A+ content, email marketing, and paid media; created product imagery and promotional assets; established design systems and asset libraries; improved UX/UI through eCommerce redesign; coordinated photoshoots and seasonal campaigns with marketing; collaborated with cross-functional teams to align with merchandising goals.

Senior Graphic Designer at Hypercel Corporation

December 1, 2016 - December 1, 2017

Developed marketing materials for Amazon listings, event signage, websites, and social media; designed packaging concepts aligned with brand standards; collaborated cross-functionally to maintain visual consistency across marketing touchpoints; managed multiple design projects from concept through production under tight deadlines; achieved top-selling status for packaging designs.