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Independent, creative, social and professional are keywords people mention about me. I like to be challenged by solving marketing issues and setting out strategies. Selling the brand by finding the right solution for the benefit of partners and customers. Collaborating with, and enabling the sales team, partners and organisation gives me energy. I like working in a fast-paced environment, within a dedicated team and with management that inspires…Independent, creative, social and professional are keywords people mention about me. I like to be challenged by solving marketing issues and setting out strategies. Selling the brand by finding the right solution for the benefit of partners and customers. Collaborating with, and enabling the sales team, partners and organisation gives me energy. I like working in a fast-paced environment, within a dedicated team and with management that inspires

Jolanda Daudey – Van der Roest

Marketing Strategist, Brand Strategist, Content Strategist, +2

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Independent, creative, social and professional are keywords people mention about me. I like to be challenged by solving marketing issues and setting out strategies. Selling the brand by finding the right solution for the benefit of partners and customers. Collaborating with, and enabling the sales team, partners and organisation gives me energy. I like working in a fast-paced environment, within a dedicated team and with management that inspires…Independent, creative, social and professional are keywords people mention about me. I like to be challenged by solving marketing issues and setting out strategies. Selling the brand by finding the right solution for the benefit of partners and customers. Collaborating with, and enabling the sales team, partners and organisation gives me energy. I like working in a fast-paced environment, within a dedicated team and with management that inspires

Available to hire

Independent, creative, social and professional are keywords people mention about me. I like to be challenged by solving marketing issues and setting out strategies. Selling the brand by finding the right solution for the benefit of partners and customers.
Collaborating with, and enabling the sales team, partners and organisation gives me energy. I like working in a fast-paced environment, within a dedicated team and with management that inspires

Language

Dutch

Fluent

English

Advanced

German

Intermediate

Work Experience

Marketing Specialist Benelux at Shell Downstream

January 1, 2022 - December 31, 2023

Led Account Based Marketing for lubricants, managed local budget to maximize ROI, translated EUCVPs into tailored offers for top local prospects, managed pipeline and delivered growth-focused marketing activities. Coordinated local product/pricing inputs into PLM and led the local product launches and training programs, including events and loyalty initiatives.

Senior Corporate Marketing Advisor at Unica Groep

January 1, 2018 - December 31, 2022

Enabled opco teams through marketing budget control and policy development; collaborated with Innovation Center on go-to-market plans; onboarded opcos and promoted M&A candidates; managed relationships with agencies and partners; developed and executed scalable digital marketing strategies and campaigns; trained opcos and partners; built digital tools (websites, analytics) and led corporate marketing campaigns.

Marketing Manager Nederland at Villeroy & Boch

January 1, 2011 - December 31, 2017

Represented the brand in the Dutch market through the full marketing mix; supported sales to achieve country targets; led marketing bonus programs for customers and wholesale; collaborated with EU HQ and international teams; identified target groups and developed communications strategies; managed digital marketing plans and sales materials.

Product Manager After Sales at Volvo Trucks Nederland

January 1, 2010 - December 31, 2011

Responsible for results of assigned product groups; developed sales plans and conducted product/market analyses for Parts & Accessories; designed and executed marketing campaigns; enabled and informed dealer network.

Brand Manager at Ford Nederland

January 1, 2006 - December 31, 2010

Prepared and executed product introductions for new Ford models (launches 2008 & 2009); acted as product specialist for C-Cars (Focus, C-MAX, Kuga); managed pricing, configurations and digital sales materials; planned and executed marketing actions with the Marketing Manager; trained dealer network; developed brand/marketing policy; conducted market and competitor analyses; organized dealer launch events.

Marketing & Sales Assistant at H.J. Heinz

January 1, 2003 - December 31, 2006

Supported marketing and sales activities, contributing to campaign coordination and sales support.

PA and Assistant Projects at Endemol, Ernst & Young, Comsys International

January 1, 1998 - December 31, 2003

Provided executive support and assisted on various projects across multiple organizations, gaining exposure to media, finance and professional services environments.