Marketing strategist and AI consultant with 10+ years across medical devices, professional services, and B2B markets. Former Director of Marketing, Asia Pacific at Sirtex Medical — the only global region to exceed revenue targets — where I led strategy across 11 countries, built automated systems that saved 10+ hours a week, and designed a digital credentialing solution rolled out globally.
I now run Headway Co, helping Australian SMEs cut through the AI noise and build strategies that actually move the needle. I also offer fractional marketing leadership and presentation design services built around clear thinking and commercial outcomes.
What makes me different: I don’t do fluff. I’ve sat in the room where budgets get cut and targets still have to be hit — and I know what it takes to deliver. Whether it’s a business development strategy, a high-stakes presentation, or a marketing function that needs tightening up, I work fast, I back my recommendations, and I get it done.
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