Marketing strategist and AI consultant with 10+ years across medical devices, professional services, and B2B markets. Former Director of Marketing, Asia Pacific at Sirtex Medical — the only global region to exceed revenue targets — where I led strategy across 11 countries, built automated systems that saved 10+ hours a week, and designed a digital credentialing solution rolled out globally. I now run Headway Co, helping Australian SMEs cut through the AI noise and build strategies that actually move the needle. I also offer fractional marketing leadership and presentation design services built around clear thinking and commercial outcomes. What makes me different: I don't do fluff. I've sat in the room where budgets get cut and targets still have to be hit — and I know what it takes to deliver. Whether it's a business development strategy, a high-stakes presentation, or a marketing function that needs tightening up, I work fast, I back my recommendations, and I get it done.

Marketing strategist and AI consultant with 10+ years across medical devices, professional services, and B2B markets. Former Director of Marketing, Asia Pacific at Sirtex Medical — the only global region to exceed revenue targets — where I led strategy across 11 countries, built automated systems that saved 10+ hours a week, and designed a digital credentialing solution rolled out globally. I now run Headway Co, helping Australian SMEs cut through the AI noise and build strategies that actually move the needle. I also offer fractional marketing leadership and presentation design services built around clear thinking and commercial outcomes. What makes me different: I don't do fluff. I've sat in the room where budgets get cut and targets still have to be hit — and I know what it takes to deliver. Whether it's a business development strategy, a high-stakes presentation, or a marketing function that needs tightening up, I work fast, I back my recommendations, and I get it done.

Available to hire

Marketing strategist and AI consultant with 10+ years across medical devices, professional services, and B2B markets. Former Director of Marketing, Asia Pacific at Sirtex Medical — the only global region to exceed revenue targets — where I led strategy across 11 countries, built automated systems that saved 10+ hours a week, and designed a digital credentialing solution rolled out globally.

I now run Headway Co, helping Australian SMEs cut through the AI noise and build strategies that actually move the needle. I also offer fractional marketing leadership and presentation design services built around clear thinking and commercial outcomes.

What makes me different: I don’t do fluff. I’ve sat in the room where budgets get cut and targets still have to be hit — and I know what it takes to deliver. Whether it’s a business development strategy, a high-stakes presentation, or a marketing function that needs tightening up, I work fast, I back my recommendations, and I get it done.

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Language

English
Fluent

Work Experience

Founder at Headway CO
January 1, 2026 - Present
Founded Headway Co to help Australian SMEs cut through AI hype and build strategies that deliver real business outcomes. Work directly with business owners and leadership teams to audit workflows, identify high-value AI opportunities, and build prioritised implementation roadmaps. Responsibilities: • AI strategy consulting across SMEs — workflow audits, opportunity mapping, platform guidance, and risk review • Fractional marketing leadership for clients without in-house capability • Presentation design and strategic communications • Business development and client engagement from initial brief through to delivery Achievements: • Secured first enterprise client engagement (civil subcontractor) within months of launch • Published AI-Ready Business on Amazon Kindle • Built full marketing and AI automation infrastructure as a solo operator
Director of Marketing APAC at Sirtex Medical
June 18, 2021 - December 20, 2024
Led marketing strategy across 11 countries in the Asia Pacific region for a global medical device company specialising in targeted liver cancer treatment. The only global region to exceed revenue targets during tenure. Responsibilities: • Full P&L ownership of APAC marketing budget — rebuilt tracking system later adopted as the global standard • Developed and executed multi-channel education programmes including six annual multi-day in-person events, monthly webinars, and regular podcasts • Acted as interim APAC Sales leadership for 10 months — managed distributor relationships and negotiated contracts across the region • Cross-functional collaboration with global teams across regulatory, clinical, and commercial functions Achievements: • Only APAC region globally to exceed revenue targets • Led global rollout of FDA and TGA-approved digital physician credentialing system, replacing wet-signature process • Designed automated event registration and follow-up workflows saving 10+ hours per week in marketing admin • Built APAC budget tracking system adopted as the global standard across all regions

Education

MBA at University of Northampton
April 1, 2014 - April 21, 2016
Artificial Intelligence: Implications for Business Strategy at MIT Sloan School of Management
January 20, 2025 - April 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Healthcare, Life Sciences, Manufacturing, Professional Services, Software & Internet, Transportation & Logistics, Education