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Hi, I’m Andreza Carvalho, a Toronto-based content strategist and social media manager with a passion for short-form video and storytelling. I excel at turning brand ideas into engaging content that aligns with platform trends and audience behavior. I’m highly organized, resourceful, and data-driven, with experience in content calendars, performance tracking, trend identification, and collaboration with influencers and teams to deliver high-performing content across TikTok and Instagram.…Hi, I’m Andreza Carvalho, a Toronto-based content strategist and social media manager with a passion for short-form video and storytelling. I excel at turning brand ideas into engaging content that aligns with platform trends and audience behavior. I’m highly organized, resourceful, and data-driven, with experience in content calendars, performance tracking, trend identification, and collaboration with influencers and teams to deliver high-performing content across TikTok and Instagram.

Andreza Carvalho

Social Media Manager, Content Strategist, Video Editor, +2

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Hi, I’m Andreza Carvalho, a Toronto-based content strategist and social media manager with a passion for short-form video and storytelling. I excel at turning brand ideas into engaging content that aligns with platform trends and audience behavior. I’m highly organized, resourceful, and data-driven, with experience in content calendars, performance tracking, trend identification, and collaboration with influencers and teams to deliver high-performing content across TikTok and Instagram.…Hi, I’m Andreza Carvalho, a Toronto-based content strategist and social media manager with a passion for short-form video and storytelling. I excel at turning brand ideas into engaging content that aligns with platform trends and audience behavior. I’m highly organized, resourceful, and data-driven, with experience in content calendars, performance tracking, trend identification, and collaboration with influencers and teams to deliver high-performing content across TikTok and Instagram.

Available to hire

Hi, I’m Andreza Carvalho, a Toronto-based content strategist and social media manager with a passion for short-form video and storytelling. I excel at turning brand ideas into engaging content that aligns with platform trends and audience behavior.

I’m highly organized, resourceful, and data-driven, with experience in content calendars, performance tracking, trend identification, and collaboration with influencers and teams to deliver high-performing content across TikTok and Instagram.

Skills

Canva

CapCut

Microsoft Office

Experience Level

Canva

Expert

CapCut

Expert

Microsoft Office

Intermediate

Language

English

Fluent

Portuguese

Advanced

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Content Strategist and Social Media Manager at Joey’s Raw / Power Kitchen / Easy Mealz

December 1, 2022 - Present

Manage end-to-end content production workflows, from ideation and briefing to publishing and performance analysis. Source, create, and edit short-form video content for TikTok and Instagram, aligning with current trends and platform best practices. Supported a 12% increase in customer acquisition while helping reduce acquisition costs through performance-driven content. Reported and tracked all key KPIs to ensure business and marketing goals were met. Analyze performance metrics and audience behavior to optimize content strategy and improve engagement.

Social Media Intern at Joey’s Raw / Power Kitchen / Easy Mealz

January 1, 2022 - December 31, 2022

Assisted in developing and implementing social media strategies and collaborating on content ideas and campaigns. Monitored and responded to social media interactions. Analyzed social media metrics and provided insights. Researched social media trends and audience preferences to stay updated on best practices. Supported in running social media ads.

Customer Service at District 28 Events

January 1, 2021 - December 31, 2022

Managed a high volume of customer communications through email and live messaging platforms, ensuring that needs and expectations were met. Addressed client inquiries and last-minute requests via email and phone, using empathy and solution-oriented thinking. Extensively used Microsoft Excel & Word to keep up to date with customer data to provide better brand offerings.