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I am a marketing professional with 5+ years of experience driving lead generation, engagement, and revenue through content- and data-driven strategies. I’ve led campaigns across U.S. and Brazil, focusing on conversion optimization and audience-centric content to accelerate growth and profitability. Fluent in Portuguese, I collaborate across North America and Brazil to tailor messaging and content for diverse audiences. I’ve helped scale revenue from $540K to $1.2M and improved profitability by $200K through strategic content, pricing, and campaigns, always grounded in data and KPI dashboards.…I am a marketing professional with 5+ years of experience driving lead generation, engagement, and revenue through content- and data-driven strategies. I’ve led campaigns across U.S. and Brazil, focusing on conversion optimization and audience-centric content to accelerate growth and profitability. Fluent in Portuguese, I collaborate across North America and Brazil to tailor messaging and content for diverse audiences. I’ve helped scale revenue from $540K to $1.2M and improved profitability by $200K through strategic content, pricing, and campaigns, always grounded in data and KPI dashboards.

Caroline Chinaglia

Marketing Strategist, Content Creator, Content Designer, +2

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I am a marketing professional with 5+ years of experience driving lead generation, engagement, and revenue through content- and data-driven strategies. I’ve led campaigns across U.S. and Brazil, focusing on conversion optimization and audience-centric content to accelerate growth and profitability. Fluent in Portuguese, I collaborate across North America and Brazil to tailor messaging and content for diverse audiences. I’ve helped scale revenue from $540K to $1.2M and improved profitability by $200K through strategic content, pricing, and campaigns, always grounded in data and KPI dashboards.…I am a marketing professional with 5+ years of experience driving lead generation, engagement, and revenue through content- and data-driven strategies. I’ve led campaigns across U.S. and Brazil, focusing on conversion optimization and audience-centric content to accelerate growth and profitability. Fluent in Portuguese, I collaborate across North America and Brazil to tailor messaging and content for diverse audiences. I’ve helped scale revenue from $540K to $1.2M and improved profitability by $200K through strategic content, pricing, and campaigns, always grounded in data and KPI dashboards.

Available to hire

I am a marketing professional with 5+ years of experience driving lead generation, engagement, and revenue through content- and data-driven strategies. I’ve led campaigns across U.S. and Brazil, focusing on conversion optimization and audience-centric content to accelerate growth and profitability.

Fluent in Portuguese, I collaborate across North America and Brazil to tailor messaging and content for diverse audiences. I’ve helped scale revenue from $540K to $1.2M and improved profitability by $200K through strategic content, pricing, and campaigns, always grounded in data and KPI dashboards.

Language

Portuguese

Fluent

English

Fluent

Work Experience

Ecommerce Manager at Fischer Group

January 1, 2023 - Present

Drove revenue growth from $540K to $1.2M (+120%) by executing content, pricing, and campaign strategies focused on conversion; Developed and optimized content across digital channels to improve engagement, visibility, and lead generation; Managed campaign execution end-to-end, including planning, publishing, and performance tracking; Analyzed campaign performance and audience behavior to optimize content strategy and improve conversion rates; Built dashboards to track KPIs including engagement, traffic, and conversion, supporting data-driven decisions; Collaborated with cross-functional teams across North America and Brazil to align messaging and adapt content for different audiences; Engaged with customers and stakeholders to support communication, answer inquiries, and improve overall experience

Ecommerce Strategy Analyst at CLAC

January 1, 2021 - January 1, 2023

Drove improvements in engagement and conversion by analyzing content and campaign performance across multiple ecommerce accounts; Developed and optimized content strategies based on audience behavior, improving visibility and interaction across digital channels; Tracked and reported on KPIs including traffic, engagement, and conversion, identifying opportunities to increase lead generation; Translated performance data into actionable recommendations to improve content effectiveness and campaign results; Collaborated with cross-functional teams to align messaging, content, and campaign execution; Supported international initiatives, including Portuguese-language content and Brazil-focused strategies to improve audience reach