I'm a dynamic and detail-oriented Digital Content Associate with a passion for strategic content development, multimedia production, and social media management. I excel at coordinating with supply chain and brand partners to deliver seamless digital product experiences, maintain accurate catalogs, and drive engagement across multiple channels. My experience spans LinkedIn, Instagram, Facebook, TikTok, and YouTube, where I craft meaningful stories and campaigns that strengthen brand visibility. I thrive in collaborative environments, managing content calendars and delivering on-time, on-brand content by leveraging tools like PIM, AI assistants, and creative software to bring concepts to life.

Rohit Kumar

I'm a dynamic and detail-oriented Digital Content Associate with a passion for strategic content development, multimedia production, and social media management. I excel at coordinating with supply chain and brand partners to deliver seamless digital product experiences, maintain accurate catalogs, and drive engagement across multiple channels. My experience spans LinkedIn, Instagram, Facebook, TikTok, and YouTube, where I craft meaningful stories and campaigns that strengthen brand visibility. I thrive in collaborative environments, managing content calendars and delivering on-time, on-brand content by leveraging tools like PIM, AI assistants, and creative software to bring concepts to life.

Available to hire

I’m a dynamic and detail-oriented Digital Content Associate with a passion for strategic content development, multimedia production, and social media management. I excel at coordinating with supply chain and brand partners to deliver seamless digital product experiences, maintain accurate catalogs, and drive engagement across multiple channels. My experience spans LinkedIn, Instagram, Facebook, TikTok, and YouTube, where I craft meaningful stories and campaigns that strengthen brand visibility.

I thrive in collaborative environments, managing content calendars and delivering on-time, on-brand content by leveraging tools like PIM, AI assistants, and creative software to bring concepts to life.

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Language

English
Fluent

Work Experience

Digital Content Associate at AABTools Head Office, Dubai Investment Park, Dubai
October 1, 2024 - Present
Supported end-to-end management of digital platforms and content across websites, social media, and e-commerce. Annotated and developed content for websites, product literature, social media, and email campaigns, delivering engaging content that reflects our brand voice. Planned, produced, and edited multimedia content including product images, action images, videos, and live content. Developed Amazon A+ Content for brand storefronts with enhanced visuals, comparison charts, and storytelling modules to boost conversion rates. Managed content calendars to ensure consistent, on-time delivery across all digital channels. Liaised with supply chain and brand partners to upload and update product listings in the Product Information Management (PIM) system and on Amazon Seller Central. Created high-quality product descriptions, titles, features, specifications, and datasheets.
Social Media Specialist at Easa Saleh Al Gurg Group
April 1, 2024 - June 1, 2024
Developed engaging social media content (posts, stories & reels) for multiple businesses, aligned with brand messaging and audience interests. Planned and executed content calendars; prepared monthly visual and caption calendars; uploaded website recipe blogs. Diligently prepared and presented social media reports for clients, highlighting actionable insights and strategic recommendations. Proficient in Metricool for scheduling, publishing, and monitoring across platforms, with data-driven analysis. Engaged with the community by responding to comments and messages, fostering a strong online presence. Researched and presented a social media proposal for upcoming ESAG boutique firms and recommended an internal management platform for Corporate Affairs. Compiled high-quality bios for team members to enhance external proposals.
Marketing Executive Intern at Huckster Advertising LLC
October 1, 2023 - March 1, 2024
Led multi-channel marketing campaigns (digital & social) to boost product visibility and customer engagement. Developed content strategies, including influencer campaign scripts, driving higher audience interaction. Coordinated with influencer teams to obtain rate cards, analyze portfolios, and negotiate cost-effective opportunities. Connected with editors and journals to secure rate cards for future opportunities. Evaluated campaign performance through detailed analysis of marketing data and metrics, identifying optimization opportunities and delivering ROI improvements. Prepared detailed social media reports for multiple clients and stayed ahead of emerging marketing trends. Hands-on experience with Monday.com, Meta Business Suite, MS Office 365 & Google Spreadsheets, Instagram, Snapchat Public Profile, Facebook, Freepik, Pinterest, and Canva Pro.
IT Recruiter at Hiyamee Pvt Ltd
October 1, 2021 - December 1, 2021
Strategically sourced top-tier IT talent to meet client requirements. Screened candidates to verify technical expertise, assessed cultural alignment, and evaluated long-term potential. Conducted structured interviews and coordinated follow-ups to ensure seamless onboarding of senior IT professionals. Successfully recruited for leading clients including TCS, Accenture, Cognizant, Infosys, and EY.
Affiliate Marketer at BizGurukul
June 1, 2020 - October 1, 2020
Created engaging content and promoted products across social media platforms to drive visibility. Generated traffic and tracked performance using analytics and insights to optimize campaigns. Built strong audience engagement and fostered lasting relationships to enhance brand loyalty.

Education

Master of Global Business (MBA) at S P Jain School of Global Management
October 1, 2022 - September 1, 2023
Bachelor of Business Administration (BBA) at G D Goenka University, Gurugram, India
June 1, 2017 - May 1, 2020

Qualifications

CAPSIM Capstone
January 11, 2030 - April 30, 2026
Fresh Connection
January 11, 2030 - April 30, 2026
Blue Ocean Strategy Simulations
January 11, 2030 - April 30, 2026
Fundamentals of Digital Marketing
January 1, 2021 - April 30, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education