Andrea Sturiale
I’m a London-based designer and visual merchandiser who thrives at the intersection of creative storytelling and practical brand execution.
About
I’m a London-based designer and visual merchandiser who thrives at the intersection of creative storytelling and practical brand execution. I enjoy shaping brand identities, campaigns, and in-store experiences by balancing aesthetics with the bigger business picture. My approach blends hands-on styling, editorial sensitivity, and cross-functional collaboration to deliver inspired, actionable outcomes.
Over the years I’ve partnered with luxury brands and boutiques all over London, to create mood boards, lookbooks, window displays, and digital content. I’m passionate about everything design but also refining visual directives and developing merchandising strategies that elevate costumer/user experiences and drive engagement across channels.
- 8 years' experience
- Joined April 2026
Industry experience
- Retail
- Media & Entertainment
- Education
- Professional Services
- Consumer Goods
- Other
Work experience· 8 roles
Contributed to brand design and digital content, aligning visual language with product narratives and market positioning across markets.
Led in-store visual identity, created mood boards, and delivered training and tools to educate staff in visual merchandise standards; aligned with Italy visual directives.
Developed and executed visual merchandising guidelines aligned with brand directives; created mood boards, store layouts, and in-store training tools; collaborated with buying and merchandising teams to ensure key product focuses and VIP strategies were reflected in-store and online.
Education
Certifications and awards
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