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I am a trilingual social media professional with strong content creation, influencer marketing and event marketing experience across diverse industries and organisations. I am eager to leverage my expertise and passion to drive brand growth.…

Ruolan Yang

Content Creator, Content Strategist, Marketing Analyst, +4

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I am a trilingual social media professional with strong content creation, influencer marketing and event marketing experience across diverse industries and organisations. I am eager to leverage my expertise and passion to drive brand growth.…

Available to hire

I am a trilingual social media professional with strong content creation, influencer marketing and event marketing experience across diverse industries and organisations.

I am eager to leverage my expertise and passion to drive brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Content Creator at Snaplii

July 1, 2025 - February 1, 2026

Conceptualized and produced 300+ visual assets for in-app integration and marketing, ensuring brand consistency across digital touchpoints. Created high-converting video ads for Meta and Google Ads, contributing to a 12% increase in brand engagement and sustained user acquisition. Used Meta Business Suite to analyze performance and iteratively refine creatives, achieving a 17% lift in average CTR. Orchestrated design workflows across multiple campaigns, delivering high-impact collateral on tight deadlines with 100% on-time delivery.

Marketing Analytics Analyst & Content Creator at Institute for Canadian Citizenship - Canoo

May 1, 2025 - July 1, 2025

Spearheaded Canoo’s inaugural influencer marketing campaign on RedNote, selecting and managing 10 key influencers to penetrate the Chinese-Canadian market. Generated 327 new active users through targeted multicultural outreach, driving 5% YoY growth in user acquisition. Produced 10 short-form videos optimizing brand storytelling for diverse audiences and cross-platform engagement. Analyzed campaign metrics and user behavior to refine influencer selection and improve ROI for international campaigns.

Social Media Coordinator & Copy Writer at Lychuu Culture

February 1, 2025 - May 1, 2025

Developed a tailored social media strategy and managed the content calendar across channels. Achieved 52K+ organic clicks on Instagram and RedNote within 30 days, with a 23.8% engagement increase. Attracted 1.2k visitors to an offline market event in a single day through strategic promotion. Grew the follower base by 11.9% organically within one month via 15 strategic posts.