I am excited about this role because it combines creative storytelling, audience engagement, and data-driven content development—areas that align with my experience and interests. I am passionate about creating content that connects with people, and I am motivated by understanding audience behavior and turning insights into engaging, high-impact formats. Originating from Shanghai and based in Denmark, I bring a strong international perspective and experience working with global brands like Novo Nordisk, Maersk, Danfoss, and Bang & Olufsen. I combine creative thinking, structured execution, and audience-focused design to build content and experiences that resonate with audiences and scale growth.

Qi Krogh

I am excited about this role because it combines creative storytelling, audience engagement, and data-driven content development—areas that align with my experience and interests. I am passionate about creating content that connects with people, and I am motivated by understanding audience behavior and turning insights into engaging, high-impact formats. Originating from Shanghai and based in Denmark, I bring a strong international perspective and experience working with global brands like Novo Nordisk, Maersk, Danfoss, and Bang & Olufsen. I combine creative thinking, structured execution, and audience-focused design to build content and experiences that resonate with audiences and scale growth.

Available to hire

I am excited about this role because it combines creative storytelling, audience engagement, and data-driven content development—areas that align with my experience and interests. I am passionate about creating content that connects with people, and I am motivated by understanding audience behavior and turning insights into engaging, high-impact formats.

Originating from Shanghai and based in Denmark, I bring a strong international perspective and experience working with global brands like Novo Nordisk, Maersk, Danfoss, and Bang & Olufsen. I combine creative thinking, structured execution, and audience-focused design to build content and experiences that resonate with audiences and scale growth.

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Work Experience

UI Designer at Bang & Olufsen
January 1, 2009 - January 1, 2012
Designed UI for multi-platform consumer products (audio & video), contributing to end-to-end product experience; delivered global-ready interfaces with multilingual and cross-cultural usability considerations; contributed to concept development and prototyping; supported early-stage product design and innovation.
UX Manager / Senior UX Designer at Danfoss Drives Marketing & Sales
January 1, 2014 - January 1, 2021
Led end-to-end product discovery, aligning product, engineering, and business stakeholders; defined design strategy and systems; contributed to end-to-end product development across embedded, web and software platforms; embedded UX into Agile processes to enable continuous improvement.
Senior UX Designer at Maersk
January 1, 2021 - January 1, 2023
Led UX for industrial digital platform products; shaped the experience across physical–digital ecosystems and improved how customers interact with connected solutions; drove end-to-end product discovery; collaborated with product, engineering, and business stakeholders.
Competence Lead, UX at Novo Nordisk
January 1, 2023 - January 1, 2026
Led and mentored a UX team as Competence Lead, driving UX maturity, capability development, and design excellence across product teams; contributed to strategic planning and road-map alignment, strengthening UX impact within a global organization; led end-to-end discovery and strategy within complex SKILLS suites.
UX Competence Lead at Novo Nordisk (DD&IT)
January 1, 2023 - January 1, 2026
Led and mentored a UX team as Competence Lead, driving UX maturity, capability development, and design excellence across product teams.
Senior UX Designer at Maersk (AP Moller–Maersk)
January 1, 2021 - January 1, 2023
Led UX for global digital platform products in logistics operations; translated complex workflows into scalable, intuitive product experiences; drove end-to-end product discovery and aligned user needs, operational complexity, and business priorities in a global context.
UX Manager / Senior UX Designer at Danfoss Drives
January 1, 2014 - January 1, 2021
Led UX for industrial products and digital platform experiences; defined design strategy, processes, and design systems; contributed to end-to-end product development by translating business and user needs into integrated solutions across embedded, web, and software platforms; led design delivery in an Agile environment.
UI Designer at Bang & Olufsen (Denmark) – R&D Department
January 1, 2009 - January 1, 2012
Designed UI for multi-platform consumer products (audio & video); delivered global-ready interfaces, contributed to concept development and early-stage prototyping; supported cross-cultural usability and innovation.

Education

Master of Art Interaction Design at Design School Kolding
January 1, 2007 - January 1, 2009
Visual Communication Design at Birmingham City University
January 1, 2005 - January 1, 2006
Bachelor of Art Multimedia Design at Tongji University
January 1, 2001 - January 1, 2005
Master of Art in Interaction Design at Design School Kolding, Kolding, Denmark
January 1, 2007 - January 1, 2009
Visual Communication Design at Birmingham City University, Birmingham, UK
January 1, 2005 - January 1, 2006
Bachelor of Art in Multimedia Design at Tong Ji University, Shanghai, China
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Manufacturing, Software & Internet, Transportation & Logistics, Professional Services