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I’m a results-driven Digital Marketing & Social Media Manager with 7+ years of experience leading data‑driven campaigns across public sector, healthcare, and commercial environments in Ireland, the UK, and Brazil. I excel at growing audience engagement, optimizing conversion rates, and boosting brand visibility through strategic content, paid media, and analytics. I’m actively seeking Senior Marketing Manager or Social Media Manager roles and hold full authorisation to work in Ireland (Stamp 4).…I’m a results-driven Digital Marketing & Social Media Manager with 7+ years of experience leading data‑driven campaigns across public sector, healthcare, and commercial environments in Ireland, the UK, and Brazil. I excel at growing audience engagement, optimizing conversion rates, and boosting brand visibility through strategic content, paid media, and analytics. I’m actively seeking Senior Marketing Manager or Social Media Manager roles and hold full authorisation to work in Ireland (Stamp 4).

Radrielle Amaral

Social Media Manager, Content Designer, Marketing Strategist, +2

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I’m a results-driven Digital Marketing & Social Media Manager with 7+ years of experience leading data‑driven campaigns across public sector, healthcare, and commercial environments in Ireland, the UK, and Brazil. I excel at growing audience engagement, optimizing conversion rates, and boosting brand visibility through strategic content, paid media, and analytics. I’m actively seeking Senior Marketing Manager or Social Media Manager roles and hold full authorisation to work in Ireland (Stamp 4).…I’m a results-driven Digital Marketing & Social Media Manager with 7+ years of experience leading data‑driven campaigns across public sector, healthcare, and commercial environments in Ireland, the UK, and Brazil. I excel at growing audience engagement, optimizing conversion rates, and boosting brand visibility through strategic content, paid media, and analytics. I’m actively seeking Senior Marketing Manager or Social Media Manager roles and hold full authorisation to work in Ireland (Stamp 4).

Available to hire

I’m a results-driven Digital Marketing & Social Media Manager with 7+ years of experience leading data‑driven campaigns across public sector, healthcare, and commercial environments in Ireland, the UK, and Brazil. I excel at growing audience engagement, optimizing conversion rates, and boosting brand visibility through strategic content, paid media, and analytics.

I’m actively seeking Senior Marketing Manager or Social Media Manager roles and hold full authorisation to work in Ireland (Stamp 4).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Marketing & Communications Manager at St Patrick's Mental Health Services

January 1, 2024 - Present

Lead multi-channel awareness campaigns aligned with national mental health initiatives; manage a monthly stakeholder newsletter; own social media calendar across LinkedIn, Instagram, and Twitter/X; coordinate communications for events and translate complex clinical information into accessible messaging; produce performance dashboards to inform content strategy.

Digital Marketing Consultant at Freelance (Remote) / London

January 1, 2023 - January 1, 2024

Delivered full-cycle digital marketing strategies for 8+ SMEs across retail, hospitality, and professional services; grew social media engagement up to 40% through data-driven content and community management; improved campaign ROI by up to 25% via continuous A/B testing and budget reallocation; managed email marketing flows and automation (Mailchimp, HubSpot).

Social Media & Communications Officer at City Council of Goiânia

January 1, 2018 - January 1, 2022

Increased public engagement by 35% through strategic content planning and multimedia production; planned and executed public communication campaigns reaching hundreds of thousands of citizens; produced video, graphic, and written content across platforms; prepared monthly performance reports for leadership.

Assistant Marketing Manager at Vitapan Pharmaceutical Industry

January 1, 2016 - January 1, 2018

Managed Google Ads campaigns, improving CTR and reducing cost-per-conversion through keyword optimisation; conducted market research and audience segmentation to inform product launch communications.

Sales & Digital Marketing Specialist at Tellistas.net

January 1, 2012 - January 1, 2016

Increased online conversions by 30% through UX improvements, landing page optimisation, and retargeting campaigns; improved customer retention by 20% via CRM strategy, loyalty programmes, and lifecycle email marketing.

Sales & Digital Marketing Specialist at Tellistas.net

January 1, 2018 - January 1, 2020

Continued growth initiatives across SEO, content marketing, and CRM enhancements; supported product launches with targeted communications and digital campaigns.