Hello! I’m a public relations and marketing professional with over a decade of experience shaping brand narratives across Hong Kong, China, and Macau. I specialize in creating impactful campaigns that raise awareness, build positive brand images, and drive growth for fashion and luxury goods. I love collaborating with teams, mentoring youth, and turning ideas into engaging stories that resonate with diverse audiences. Currently I focus on global social impact projects and strategic PR, complemented by digital marketing and event management. I am a proactive, self-starting creative marketer who enjoys designing data-driven plans, delivering polished presentations, and building lasting partnerships.

Nicole Choi Hoi Ning

Hello! I’m a public relations and marketing professional with over a decade of experience shaping brand narratives across Hong Kong, China, and Macau. I specialize in creating impactful campaigns that raise awareness, build positive brand images, and drive growth for fashion and luxury goods. I love collaborating with teams, mentoring youth, and turning ideas into engaging stories that resonate with diverse audiences. Currently I focus on global social impact projects and strategic PR, complemented by digital marketing and event management. I am a proactive, self-starting creative marketer who enjoys designing data-driven plans, delivering polished presentations, and building lasting partnerships.

Available to hire

Hello! I’m a public relations and marketing professional with over a decade of experience shaping brand narratives across Hong Kong, China, and Macau. I specialize in creating impactful campaigns that raise awareness, build positive brand images, and drive growth for fashion and luxury goods. I love collaborating with teams, mentoring youth, and turning ideas into engaging stories that resonate with diverse audiences.

Currently I focus on global social impact projects and strategic PR, complemented by digital marketing and event management. I am a proactive, self-starting creative marketer who enjoys designing data-driven plans, delivering polished presentations, and building lasting partnerships.

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Language

English
Fluent
French
Beginner

Work Experience

Project Leader / Campaigns at Generation (Hong Kong Program Mentor) - Global Non-Profit Organization
August 1, 2017 - March 1, 2018
Led rebranding and advertising initiatives for Sino Land; developed marketing and communications strategies for ArcLinea (luxury kitchenware); managed digital and social media ad placements and website copy; coordinated high-level media interviews; organized international events and media tours.
Chief Manager at Fashion Farm Foundation
April 1, 2016 - October 1, 2016
Organized and executed campaigns and events; led creative marketing plans; oversaw social media, PR, and partnerships; supported youth programs; coordinated with partners and fashion events.
Volunteer Marketing & Communications Director at Mehiel Foundation
September 1, 2021 - Present
Strategic marketing planning for Global Social Impact Projects; formulated PR strategy to maximize global media publicity; managed content marketing and social media across platforms; supported youth coaching programs.
Strategic Marketing Manager at Self-employed
December 1, 2020 - March 1, 2022
Planned and executed SEO strategy for Kawaski Disease UK; managed Google Ads with keyword strategy to improve CTR; created content and redesigned websites; led branding and marketing for The Farm Co-working Space and sub-brands; coached junior staff for C-level media interviews.
Freelance Marketing Consultant at Self-employed
April 1, 2018 - May 1, 2021
Delivered digital marketing and branding projects; focused on SEO, content strategy, and event marketing; led Friday campaigns to promote HK Fashion Design and other initiatives; revived social media platforms for HK Fashion Guerrilla events.

Education

BA (Hons) Creative Media at City University of Hong Kong
January 1, 2002 - January 1, 2004
Associate Degree in Media Technology | Photography & Video at Carnegie Mellon University
January 1, 2000 - January 1, 2002
Certificate of Achievement | Digital Marketing + Acumen at Google
February 1, 2020 - April 21, 2026
Certificate | Fashion Design and Illustration at The Hong Kong Polytechnic University (SPEED)
April 1, 2012 - June 1, 2012
Certificate | Advertising, Marketing & Public Relations Award at The Hong Kong Polytechnic University (SPEED)
January 1, 2007 - January 1, 2008

Qualifications

Certificate of Accomplishment | Social Entrepreneurship 101
October 1, 2019 - April 21, 2026
Certificate of Digital Marketing + Acumen (Google)
February 1, 2020 - April 21, 2026
Social Entrepreneurship 101
October 1, 2019 - April 21, 2026
Fashion Design and Illustration Certificate
April 1, 2012 - June 1, 2012
Advertising, Marketing & Public Relations Award
January 1, 2007 - January 1, 2008

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Education