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Hi, I’m Alicia Winson—a growth marketer with experience in a VC-backed tech startup. I specialise in social media strategy, content, and lead generation, and I love turning data into growth through rapid content testing and performance optimization. I’ve scaled TikTok to 100K+ average views and led viral campaigns reaching 1.2M+ views. I’m skilled at LinkedIn outreach to support go-to-market efforts, multi-channel brand campaigns, and product launches. I’m excited to bring these capabilities to a ambitious team.…Hi, I’m Alicia Winson—a growth marketer with experience in a VC-backed tech startup. I specialise in social media strategy, content, and lead generation, and I love turning data into growth through rapid content testing and performance optimization. I’ve scaled TikTok to 100K+ average views and led viral campaigns reaching 1.2M+ views. I’m skilled at LinkedIn outreach to support go-to-market efforts, multi-channel brand campaigns, and product launches. I’m excited to bring these capabilities to a ambitious team.

Alicia Winson

Content Creator, Growth Marketer, Social Media Manager, +2

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Hi, I’m Alicia Winson—a growth marketer with experience in a VC-backed tech startup. I specialise in social media strategy, content, and lead generation, and I love turning data into growth through rapid content testing and performance optimization. I’ve scaled TikTok to 100K+ average views and led viral campaigns reaching 1.2M+ views. I’m skilled at LinkedIn outreach to support go-to-market efforts, multi-channel brand campaigns, and product launches. I’m excited to bring these capabilities to a ambitious team.…Hi, I’m Alicia Winson—a growth marketer with experience in a VC-backed tech startup. I specialise in social media strategy, content, and lead generation, and I love turning data into growth through rapid content testing and performance optimization. I’ve scaled TikTok to 100K+ average views and led viral campaigns reaching 1.2M+ views. I’m skilled at LinkedIn outreach to support go-to-market efforts, multi-channel brand campaigns, and product launches. I’m excited to bring these capabilities to a ambitious team.

Available to hire

Hi, I’m Alicia Winson—a growth marketer with experience in a VC-backed tech startup. I specialise in social media strategy, content, and lead generation, and I love turning data into growth through rapid content testing and performance optimization.

I’ve scaled TikTok to 100K+ average views and led viral campaigns reaching 1.2M+ views. I’m skilled at LinkedIn outreach to support go-to-market efforts, multi-channel brand campaigns, and product launches. I’m excited to bring these capabilities to a ambitious team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Facebook Ads

Expert

Google Ads

Expert

HubSpot

Expert

Language

English

Fluent

Work Experience

Content Creator & Community Manager at Cubode

April 1, 2024 - Present

Grew TikTok by 400+ followers/month, achieving 100K+ average views and viral content reaching 1.2M+ views. Produced and optimised high-volume content (up to 9 posts daily) using performance data to maximise reach and engagement. Managed multi-platform social presence (TikTok, LinkedIn, Instagram, YouTube, Reddit), driving consistent audience growth. Analyzed performance and conducted A/B testing to refine content strategy and improve engagement. Built and executed LinkedIn outreach campaigns (50+ messages/day), contributing to 37+ booked sales calls and supporting pipeline generation. Supported product launches and go-to-market campaigns, increasing visibility and user acquisition. Led brand repositioning during company pivot, aligning content strategy with a new target audience.

Brand Representative at Hollister

September 1, 2022 - August 1, 2023

Delivered high-quality customer experience, contributing to store performance and sales targets. Maintained visual merchandising standards to support brand presentation and in-store engagement.

Sales Assistant at Sewing Corner

November 1, 2014 - March 1, 2019

Provided professional customer service while supporting the efficient day-to-day running of the store.