I am Abhijeet Prashar, a Toronto-based Senior Producer with a passion for storytelling through video and digital content. I specialize in end-to-end production across broadcast, social, and multi-platform environments, leading high-volume pipelines from concept to delivery. I thrive in fast-paced teams, collaborating across functions, optimizing workflows, and mentoring rising talent to elevate production quality. I use data-driven insights to refine content strategies and maximize reach across 8+ platforms.

Abhijeet Prashar

I am Abhijeet Prashar, a Toronto-based Senior Producer with a passion for storytelling through video and digital content. I specialize in end-to-end production across broadcast, social, and multi-platform environments, leading high-volume pipelines from concept to delivery. I thrive in fast-paced teams, collaborating across functions, optimizing workflows, and mentoring rising talent to elevate production quality. I use data-driven insights to refine content strategies and maximize reach across 8+ platforms.

Available to hire

I am Abhijeet Prashar, a Toronto-based Senior Producer with a passion for storytelling through video and digital content. I specialize in end-to-end production across broadcast, social, and multi-platform environments, leading high-volume pipelines from concept to delivery.

I thrive in fast-paced teams, collaborating across functions, optimizing workflows, and mentoring rising talent to elevate production quality. I use data-driven insights to refine content strategies and maximize reach across 8+ platforms.

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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Senior Producer at Y Media Group
April 1, 2025 - Present
Lead end-to-end production of video and digital content across 8+ platforms (TV, social, digital). Manage multiple projects simultaneously, ensuring on-time delivery aligned with campaign goals. Collaborate with marketing teams to produce engagement-driven and brand-aligned content. Oversee shoot planning, scheduling, and execution from concept to final delivery. Optimize production workflows, improving efficiency and scalability of content output. Analyze performance metrics to refine content strategy and maximize reach. Mentor junior team members and elevate production quality.
Content Producer & Interview Host at Aprashar Creations (YouTube)
January 1, 2024 - August 1, 2024
Produced and managed end-to-end video content, including scripting, filming, and editing. Coordinated talent and guest management with 10+ international performers. Achieved 50%+ average viewership and 18% subscriber growth. Improved audience retention by 50% using data-driven content strategies.
Marketing & Sales Executive at Elev8 Marketing Alliance Inc.
January 1, 2024 - February 1, 2024
Supported brand campaigns for HelloFresh focused on customer acquisition and engagement. Strengthened understanding of performance-driven marketing and consumer behavior.
Associate Producer at World Punjabi TV
May 1, 2023 - November 1, 2023
Managed daily production workflows and editorial planning in a high-volume environment. Coordinated talent, guests, and logistics for live productions. Ensured timely delivery of high-quality content under tight deadlines.
Trainee Reporter at Republic TV
December 1, 2021 - August 1, 2022
Supported live production and control room operations. Assisted with pre-production planning and content research.

Education

Master of Journalism at Punjabi University
January 11, 2030 - April 21, 2026
Certificate in Journalism at Conestoga College
January 11, 2030 - April 21, 2026
Bachelor of Political Science at Punjabi University
January 11, 2030 - April 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services