Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Rishav Banerjee, a performance-driven PPC & eCommerce specialist with 8+ years of experience managing $5M+ in annual ad spend across Google Ads, Meta Ads, and Amazon Advertising. I've partnered with premium and enterprise brands to scale ROAS, cut CPA, and drive sustainable revenue growth through data-led optimization, feed management, and conversion-focused strategies. I thrive at the intersection of data, technology, and creative testing—combining GA4/GTM tracking, server-side measurement, and first-party audience strategies to turn insights into scalable campaigns. My passion is building cross-functional partnerships, delivering measurable outcomes, and continuously refining funnels from product feed to landing page to post-click experience.…I'm Rishav Banerjee, a performance-driven PPC & eCommerce specialist with 8+ years of experience managing $5M+ in annual ad spend across Google Ads, Meta Ads, and Amazon Advertising. I've partnered with premium and enterprise brands to scale ROAS, cut CPA, and drive sustainable revenue growth through data-led optimization, feed management, and conversion-focused strategies. I thrive at the intersection of data, technology, and creative testing—combining GA4/GTM tracking, server-side measurement, and first-party audience strategies to turn insights into scalable campaigns. My passion is building cross-functional partnerships, delivering measurable outcomes, and continuously refining funnels from product feed to landing page to post-click experience.

Rishav Banerjee





I'm Rishav Banerjee, a performance-driven PPC & eCommerce specialist with 8+ years of experience managing $5M+ in annual ad spend across Google Ads, Meta Ads, and Amazon Advertising. I've partnered with premium and enterprise brands to scale ROAS, cut CPA, and drive sustainable revenue growth through data-led optimization, feed management, and conversion-focused strategies. I thrive at the intersection of data, technology, and creative testing—combining GA4/GTM tracking, server-side measurement, and first-party audience strategies to turn insights into scalable campaigns. My passion is building cross-functional partnerships, delivering measurable outcomes, and continuously refining funnels from product feed to landing page to post-click experience.…I'm Rishav Banerjee, a performance-driven PPC & eCommerce specialist with 8+ years of experience managing $5M+ in annual ad spend across Google Ads, Meta Ads, and Amazon Advertising. I've partnered with premium and enterprise brands to scale ROAS, cut CPA, and drive sustainable revenue growth through data-led optimization, feed management, and conversion-focused strategies. I thrive at the intersection of data, technology, and creative testing—combining GA4/GTM tracking, server-side measurement, and first-party audience strategies to turn insights into scalable campaigns. My passion is building cross-functional partnerships, delivering measurable outcomes, and continuously refining funnels from product feed to landing page to post-click experience.

Available to hire

I’m Rishav Banerjee, a performance-driven PPC & eCommerce specialist with 8+ years of experience managing $5M+ in annual ad spend across Google Ads, Meta Ads, and Amazon Advertising. I’ve partnered with premium and enterprise brands to scale ROAS, cut CPA, and drive sustainable revenue growth through data-led optimization, feed management, and conversion-focused strategies.

I thrive at the intersection of data, technology, and creative testing—combining GA4/GTM tracking, server-side measurement, and first-party audience strategies to turn insights into scalable campaigns. My passion is building cross-functional partnerships, delivering measurable outcomes, and continuously refining funnels from product feed to landing page to post-click experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

PPC eCommerce Specialist at Shopping IQ

March 1, 2024 - October 1, 2025

Managed £100K+ monthly ad spend across Google Ads and Meta Ads for 15+ eCommerce brands, maintaining an average 4.2:1 ROAS. Scaled revenue 45% YoY while reducing CPA by 25% through Shopping and Performance Max optimization. Implemented advanced tracking using GTM, GA4, and server-side setups, improving attribution accuracy by 40%. Optimized Shopify product feeds, schema, and on-page SEO, driving 30% organic traffic growth and 15% CVR uplift. Built first-party audience strategies using Customer Match, increasing repeat purchase rate by 22%. Led monthly and quarterly business reviews, contributing to 35% average budget increases.

Digital Marketing Project Manager at I-Marketing Tech

July 1, 2023 - February 1, 2024

Managed $150K+ monthly spend across Google Ads, Meta Ads, and SEO for eCommerce and B2B clients. Delivered 40% organic traffic growth through technical SEO, structured data, and content optimization. Aligned marketing with sales and development teams, improving qualified lead conversions by 15%. Ensured 95% on-time project delivery while maintaining profitability targets. Trained junior team members on Google Ads, GTM implementation, and optimization frameworks.

Paid Media Analyst at Growth 99

April 1, 2021 - June 1, 2023

Managed 20+ PPC accounts with monthly budgets ranging from $10K–$80K. Reduced average CPL by 30% using advanced bid strategies and audience segmentation. Built Google Ads scripts automating bid adjustments, saving 10+ hours/week. Presented insights via Looker Studio dashboards, driving 45% average account growth. Improved conversion rates by 28% through structured testing frameworks.

Digital Marketing Manager at Siliguri Builders

December 1, 2019 - July 1, 2021

Increased qualified leads by 50% while reducing CPL by 20% for real estate campaigns. Improved organic traffic by 35% through technical and on-page SEO. Implemented GA4 and GTM-based lead attribution, enabling ROI-driven budget allocation. Influenced 40% increase in marketing budget through performance reporting.

Assistant Digital Marketing Manager at Gopaldhara Teas

January 1, 2017 - November 1, 2019

Improved average ROAS by 25% across Google Shopping, Amazon Ads, and Facebook Catalogs. Scaled monthly revenue from ₹200K to ₹450K through feed optimization and PPC expansion. Increased Shopping ad impressions by 40% and CTR by 18% via feed cleanup. Managed email campaigns achieving 22% average open rates.

Digital Marketing Executive at Global Education

January 1, 2016 - December 1, 2017

Maintained CPL 25% below industry benchmarks for education lead-gen campaigns. Improved landing page conversion rates by 35% using analytics-driven optimizations.