Available to hire
Hi, I’m Heleena. I am a project-focused professional with 2.5 years hands-on experience managing multi-brand campaigns and coordinating cross-functional teams. I excel at translating client briefs into actionable project plans, timelines, and on-time delivery across digital platforms.
I bring a structured yet creative approach to project delivery, ensuring clarity, consistency, and measurable impact. I thrive on collaborating with designers, content teams, and external videographers to deliver engaging campaigns on time and within budget.
Experience Level
Language
Tamil
Fluent
English
Advanced
Work Experience
Social Media Specialist & Aspiring Project Manager at The Reciprocal Solutions
May 1, 2023 - June 30, 2024Led end-to-end project coordination for multi-brand campaigns; analyzed operational challenges at Jewel One's experience centre and proposed practical solutions; supported BEU Deli Delivery's Africa market logistics; developed a smart EV charging slot booking system; collaborated with cross-functional teams (designers, content teams, external videographers) to ensure on-time delivery; maintained project calendars; presented project updates to stakeholders; implemented SEO strategies and oversaw website content, social media postings, and email marketing; contributed to content creation and digital marketing initiatives; created Google Ads campaigns for tourism and taxi websites.
Intern at The Reciprocal Solutions
June 1, 2024 - November 30, 2025Internship focusing on marketing and sales strategy development. Supported project planning and execution. Conducted keyword research and optimized website content for search engines. Contributed to content creation, social media posting, and email marketing. Implemented SEO strategies for tourism websites. Created and managed Google Ads campaigns for taxi and tourism websites.
Intern
June 1, 2024 - November 1, 2025Supported the development of marketing and sales strategies; assisted with project planning and execution; conducted research and analysis to support project decision-making; performed keyword research and optimized website content for search engines; contributed to content creation, social media posting, and email marketing; implemented SEO strategies for tourism websites; created and managed Google Ads campaigns for taxi and tourism websites.
PGM Mini Project – Jewel One
May 1, 2023 - June 1, 2024Analyzed operational challenges at Jewel One's experience centre and proposed practical solutions based on field observations.
PGM Mini Project – beUDelivery
May 1, 2023 - June 1, 2024BeUDelivery operations in the African food delivery market; studied and recommended strategies to address key business and logistics issues.
UG Project – EV Charging Slot Recommendation System
May 1, 2023 - June 1, 2024Developed a charging slot scheduling system to optimize EV charging usage.
Education
MBA - Finance, Logistics & Supply Chain Management at Holy Cross College (Autonomous)
January 1, 2022 - January 1, 2024BCA at St. James Matric Hr Sec School
January 1, 2019 - January 1, 2022HSC at St. James Matric Hr Sec School
January 11, 2030 - January 1, 2019Qualifications
MBA
January 11, 2030 - April 21, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education, Software & Internet
Experience Level
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