One of my most successful influencer marketing campaigns was for a fintech app called Lemfi while working at a PR agency. I led a performance‑driven campaign targeting Chinese international students and ultimately generated over 100K impressions and 500+ app installs. I started with market research to clearly define the core audience, then built a list of 100+ relevant influencers across TikTok and RedNote in beauty, lifestyle, entertainment, and education niches. After vetting the pool, I negotiated and confirmed collaborations with 30+ macro and micro influencers, managing the entire process from content briefs and product onboarding to contracts. Once the campaign launched, I built a live dashboard to track each post in real time and used the data to boost top‑performing content and refine the SEO strategy for lower‑performing posts, ensuring the campaign kept optimizing throughout its run.…One of my most successful influencer marketing campaigns was for a fintech app called Lemfi while working at a PR agency. I led a performance‑driven campaign targeting Chinese international students and ultimately generated over 100K impressions and 500+ app installs. I started with market research to clearly define the core audience, then built a list of 100+ relevant influencers across TikTok and RedNote in beauty, lifestyle, entertainment, and education niches. After vetting the pool, I negotiated and confirmed collaborations with 30+ macro and micro influencers, managing the entire process from content briefs and product onboarding to contracts. Once the campaign launched, I built a live dashboard to track each post in real time and used the data to boost top‑performing content and refine the SEO strategy for lower‑performing posts, ensuring the campaign kept optimizing throughout its run.WWWW…