I am a creative and results-oriented marketing and communications professional with over four years of international experience specializing in digital media and strategic communication. I thrive on collaboration and enjoy leveraging innovative tools to achieve impactful results. My passion for effective storytelling drives my work in building engaging marketing campaigns that resonate with audiences. With a commitment to continuous growth, I actively seek new challenges that allow me to apply my diverse skill set in dynamic environments.…

Arslan Ashraf

I am a creative and results-oriented marketing and communications professional with over four years of international experience specializing in digital media and strategic communication. I thrive on collaboration and enjoy leveraging innovative tools to achieve impactful results. My passion for effective storytelling drives my work in building engaging marketing campaigns that resonate with audiences. With a commitment to continuous growth, I actively seek new challenges that allow me to apply my diverse skill set in dynamic environments.…

Available to hire

I am a creative and results-oriented marketing and communications professional with over four years of international experience specializing in digital media and strategic communication. I thrive on collaboration and enjoy leveraging innovative tools to achieve impactful results. My passion for effective storytelling drives my work in building engaging marketing campaigns that resonate with audiences. With a commitment to continuous growth, I actively seek new challenges that allow me to apply my diverse skill set in dynamic environments.

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Skills

Experience Level

SEO
Expert

Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent
Hindi
Fluent
German
Beginner

Work Experience

Digital Communications & Content Expert at Merck Group KGaA
March 1, 2023 - Present
Revamped the digital communication strategy through a global roadshow introducing in-house content creation capabilities, resulting in improved engagement and collaboration. Collaborated with cross-functional teams to successfully complete over 75 global communication projects. Recognized for delivering quality material with zero errors, and promoted from working student to full-time role.
Working Student - SEO & Digital Marketing at StudySmarter GmbH
June 1, 2021 - February 1, 2023
Enhanced SEO ranking through keyword research, audits, and content improvement. Optimized website pages, boosting SEO to 1st position on SERPs. Collaborated with senior management and contributed to significant growth in website traffic.
Marketing Communications & Brand Specialist at Data BI LLC
September 1, 2019 - April 1, 2021
Led marketing strategy including branding, content marketing, and digital communications. Increased sales by 25% through lead generation and developed successful email marketing campaigns.
Management Trainee Officer (Marketing) at CarFirst
March 1, 2019 - August 1, 2019
Assisted in executing marketing strategies and creating brand videos while ranking among the top 3 out of 30 candidates hired nationwide.
Corporate Sales Executive at Toyota Islamabad Motors
January 1, 2019 - March 1, 2019
Developed B2B sales strategy and managed corporate relationships.
Product Marketing Intern at Silk Road Network Technology Co.Ltd
March 1, 2018 - December 1, 2018
Responsible for content marketing, social media, and brand marketing.

Education

Master of Arts at Hochschule Darmstadt University of Applied Sciences
January 1, 2021 - January 1, 2024
Bachelor of Business Administration (BBA-Honors) at Iqra University
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level

SEO
Expert

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