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I am a results-driven marketing professional with hands-on experience in end-to-end campaign execution, content calendar management, and paid media. My data-backed approach helped grow social reach and engagement, while collaborating across functions to deliver on ambitious launch goals. I thrive in fast-paced environments and enjoy turning analytics into clear, actionable strategies.…

Diya Kuriyal

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a results-driven marketing professional with hands-on experience in end-to-end campaign execution, content calendar management, and paid media. My data-backed approach helped grow social reach and engagement, while collaborating across functions to deliver on ambitious launch goals. I thrive in fast-paced environments and enjoy turning analytics into clear, actionable strategies.…

Available to hire

I am a results-driven marketing professional with hands-on experience in end-to-end campaign execution, content calendar management, and paid media. My data-backed approach helped grow social reach and engagement, while collaborating across functions to deliver on ambitious launch goals. I thrive in fast-paced environments and enjoy turning analytics into clear, actionable strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Coordinator at Label Mayu Kothari

July 1, 2022 - June 30, 2023

Executed organic PLG strategy via Instagram, managing content calendar, scheduling & publishing, and campaign briefs; grew followers from 800 to 2,064 and expanded reach/impressions across digital campaigns. Ran paid media campaigns via Meta Ads Manager, coordinated influencer activities, tracked CPL and conversion rate, and managed promotions to boost online presence and engagement. Monitored weekly campaign reporting in Google Analytics and Looker Studio, tracked engagement rate, CTR, impressions, and reach; conducted A/B testing via Mailchimp, improving engagement by 30%. Co-led end-to-end retail marketing product launch campaigns with copywriting and asset production (Canva, Adobe Creative Suite); delivered a 25% uplift in unit sales per drop. Managed SEO/SEM across WordPress pages and email sequences via Mailchimp, adhering to brand guidelines and tracking CTR and open rates via HubSpot. Automated Looker Studio reporting pipelines, consolidating KPIs and saving ~24 hours per month