Available to hire
I have built a successful career as a sales and marketing leader at CPG start-ups honing my leadership, business development, systems management, and strategic capabilities.
I am a sales and marketing leader capable of driving aggressive growth while acting as a mentor and building sales capability within the organization. Inherently a relationship builder and problem-solver currently seeking a mission-driven company to leverage my professional background and maximize impact.
Language
English
Fluent
Work Experience
VP Sales & Marketing at Made In Nature
March 31, 2025 - PresentLeading cross-functional teams to tackle high-level strategic issues related to new product development, increasing contribution margin, developing pricing strategies, improving forecast
accuracy, marketing execution improvements across paid ads/influencer/organic social
• Developing, executing, and supporting new product launches across key retailers: Sprouts, Whole Foods Market, Target, Costco, Albertsons
• Creating accountability across teams by providing in-depth analysis of our successes and challenges at retail from inventory and production, procurement, development, launch and promotional plans
Vice President of Sales & Marketing at Raaka Chocolate
November 1, 2018 - April 1, 2025Led cross-functional teams to tackle strategic issues in new product development, margin improvement, pricing strategies, forecast accuracy, and marketing execution across paid ads, influencer, and organic social. Developed, executed, and supported new product launches across key retailers (Sprouts, Whole Foods Market, Target, Costco, Albertsons). Created accountability across teams with in-depth retail analysis from inventory and production to procurement, development, launch, and promotions.
Director of Sales at Raaka Chocolate
November 1, 2018 - March 1, 2021Established national retail and distributor footprint; managed internal sales team and broker partners; leveraged distributor representatives to grow sales while optimizing promo ROI and on-shelf presence. Managed HQ relationships across conventional, natural, specialty, and foodservice channels; developed strategic trade spend programs.
Senior Director of Sales & Partnerships at Raaka Chocolate
March 1, 2021 - August 1, 2021Oversaw sales channels and partnerships, refining go-to-market strategies and expanding distribution; collaborated with product and marketing teams to maximize margins and growth across multi-channel environments.
Vice President of Sales at That’s it. Nutrition
September 1, 2016 - November 1, 2018Managed internal sales team, broker network, and distributors in US/Canada; led 5 Directors of Sales and 10+ Territory Sales Managers across grocery, natural/specialty, convenience, foodservice and alternative channels; developed trade spend programs and budgets; managed P&L, forecasts, and incentive structures; negotiated contracts with brokers, distributors, and direct accounts.
Sales & Marketing Manager at That’s it. Nutrition
August 31, 2015 - August 31, 2016Oversaw convenience and grocery channel sales and trade marketing; managed the Director of Grocery Sales and the Convenience channel Sales Manager; developed promotion calendars, distribution, and sales strategies.
Education
Master of Business Administration, Graduate Certificate in Marketing at University of Southern California, Marshall School of Business
January 11, 2030 - May 1, 2016Bachelor of Arts, Communication; Minor: Business Administration at University of San Diego
January 11, 2030 - December 1, 2010Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Wholesale & Distribution, Professional Services
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