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Based in Minnesota, I’ve led editorial planning aligned with product launches, driven UGC/influencer campaigns, and analyzed performance across blogs, video, email (3M+ audience), and social channels (280K+ followers). I thrive on cross-functional collaboration and using data-driven insights to optimize campaigns and grow both B2C and B2B demand.…

Patricia Thao

Content Creator, Social Media Manager, Marketing Strategist, +1

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Based in Minnesota, I’ve led editorial planning aligned with product launches, driven UGC/influencer campaigns, and analyzed performance across blogs, video, email (3M+ audience), and social channels (280K+ followers). I thrive on cross-functional collaboration and using data-driven insights to optimize campaigns and grow both B2C and B2B demand.…

Available to hire

Based in Minnesota, I’ve led editorial planning aligned with product launches, driven UGC/influencer campaigns, and analyzed performance across blogs, video, email (3M+ audience), and social channels (280K+ followers). I thrive on cross-functional collaboration and using data-driven insights to optimize campaigns and grow both B2C and B2B demand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Marketing Analyst at World Education Services

January 1, 2023 - Present

Lead strategic editorial planning aligned with product launches, UGC/influencer campaigns, and industry trends. Directed performance analysis across blogs, video, email (3M+ audience), and social channels (280K+ followers), leveraging insights to drive optimization and campaign impact.

Content Marketer at EverCommerce

January 1, 2021 - January 1, 2023

Led end-to-end content initiatives for paid and organic campaigns, driving brand awareness and demand across B2C and B2B audiences. Managed content strategy for 13–15 franchise brands, overseeing multi-location marketing execution and performance.

Marketing Coordinator at Franchise Times

January 1, 2018 - January 1, 2021

Led e-newsletter production, marketing analytics, and in-person event promotions. Oversaw social media strategy and ensured high-quality, visually cohesive content across franchise.