Patricia Thao
Based in Minnesota, I’ve led editorial planning aligned with product launches, driven UGC/influencer campaigns, and analyzed performance across blogs, video, email (3M+ audience), and social channels (280K+ followers).
About
Based in Minnesota, I’ve led editorial planning aligned with product launches, driven UGC/influencer campaigns, and analyzed performance across blogs, video, email (3M+ audience), and social channels (280K+ followers). I thrive on cross-functional collaboration and using data-driven insights to optimize campaigns and grow both B2C and B2B demand.
- 8 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Education
- Software & Internet
- Professional Services
- Retail
Work experience
Lead strategic editorial planning aligned with product launches, UGC/influencer campaigns, and industry trends. Directed performance analysis across blogs, video, email (3M+ audience), and social channels (280K+ followers), leveraging insights to drive optimization and campaign impact.
Led end-to-end content initiatives for paid and organic campaigns, driving brand awareness and demand across B2C and B2B audiences. Managed content strategy for 13–15 franchise brands, overseeing multi-location marketing execution and performance.
Led e-newsletter production, marketing analytics, and in-person event promotions. Oversaw social media strategy and ensured high-quality, visually cohesive content across franchise.
Education
Certifications and awards
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