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I’m Ankeeta Sekhri, a hospitality brand strategist with 10+ years crafting brand experiences across luxury, upscale, and wellness segments. My work blends brand strategy, guest experience, concept design, marketing communications, and digital/social media to shape compelling journeys for premium hotel brands across Asia Pacific, the Middle East, and Europe. I thrive on turning market insights into resonant brand narratives and experiential design that connect with discerning travelers. I enjoy leading diverse, cross-functional teams and turning complex ideas into clear, story-led initiatives that deliver measurable results—from elevated guest experiences to stronger digital engagement and sustained brand growth.…I’m Ankeeta Sekhri, a hospitality brand strategist with 10+ years crafting brand experiences across luxury, upscale, and wellness segments. My work blends brand strategy, guest experience, concept design, marketing communications, and digital/social media to shape compelling journeys for premium hotel brands across Asia Pacific, the Middle East, and Europe. I thrive on turning market insights into resonant brand narratives and experiential design that connect with discerning travelers. I enjoy leading diverse, cross-functional teams and turning complex ideas into clear, story-led initiatives that deliver measurable results—from elevated guest experiences to stronger digital engagement and sustained brand growth.

Ankeeta Sekhri

Brand Strategist, Marketing Strategist, Content Creator, +2

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I’m Ankeeta Sekhri, a hospitality brand strategist with 10+ years crafting brand experiences across luxury, upscale, and wellness segments. My work blends brand strategy, guest experience, concept design, marketing communications, and digital/social media to shape compelling journeys for premium hotel brands across Asia Pacific, the Middle East, and Europe. I thrive on turning market insights into resonant brand narratives and experiential design that connect with discerning travelers. I enjoy leading diverse, cross-functional teams and turning complex ideas into clear, story-led initiatives that deliver measurable results—from elevated guest experiences to stronger digital engagement and sustained brand growth.…I’m Ankeeta Sekhri, a hospitality brand strategist with 10+ years crafting brand experiences across luxury, upscale, and wellness segments. My work blends brand strategy, guest experience, concept design, marketing communications, and digital/social media to shape compelling journeys for premium hotel brands across Asia Pacific, the Middle East, and Europe. I thrive on turning market insights into resonant brand narratives and experiential design that connect with discerning travelers. I enjoy leading diverse, cross-functional teams and turning complex ideas into clear, story-led initiatives that deliver measurable results—from elevated guest experiences to stronger digital engagement and sustained brand growth.

Available to hire

I’m Ankeeta Sekhri, a hospitality brand strategist with 10+ years crafting brand experiences across luxury, upscale, and wellness segments. My work blends brand strategy, guest experience, concept design, marketing communications, and digital/social media to shape compelling journeys for premium hotel brands across Asia Pacific, the Middle East, and Europe. I thrive on turning market insights into resonant brand narratives and experiential design that connect with discerning travelers.

I enjoy leading diverse, cross-functional teams and turning complex ideas into clear, story-led initiatives that deliver measurable results—from elevated guest experiences to stronger digital engagement and sustained brand growth.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

English

Fluent

French

Intermediate

Hindi

Fluent

Work Experience

Senior Brand Strategist at QUO

September 1, 2021 - March 1, 2025

Crafted hotel & wellness brand strategies informing market positioning, guest experience, brand narrative and visual identity. Specialized in luxury, upscale and lifestyle hotels, wellness hospitality and F&B, with regional exposure across Asia Pacific, Middle East and Europe. Led a team of 4+ strategists and coordinators. Focused on insights/analysis and guest experience strategy with a story-led, operations-informed approach. Portfolio includes Hilton, Accor, Marriott, Mandarin Oriental Hotel Group, IHCL, NEOM Hotel Development, Banyan Group and more. Notable highlights include creating global wellness brands for Accor and Mandarin Oriental; conceptualizing a homegrown wellness resort brand in Saudi Arabia; repositioning Signia by Hilton in APAC for a resort context; and leading repositioning of Sheraton, JW Marriott, MGallery Collection, and Tapestry Collection.

Manager – Brand & Concept Development, Marketing Communications at GOCO Hospitality

July 1, 2018 - June 1, 2021

Led spa and wellness concept development for luxury hotel brands including Four Seasons, Capella, JW Marriott and Ritz Carlton; directed Integrative Wellness Resort concept for AMAALA (Triple Bay). Built concepts with a design+space-led approach, emphasizing storytelling alongside functionality. Managed spa, wellness hotels, resorts and large-scale wellness developments. Executed B2B marketing strategy for GOCO Hospitality & GOCO Spas and contributed to PR and corporate communications. Revamp of the corporate website produced a 30% increase in sessions, 34% increase in users, and reduced bounce rate; social media follower growth of 20% and a 100% increase in inquiries from social channels.

Cluster Communication Manager - Hilton, India at Hilton Delhi

November 1, 2015 - January 1, 2018

Developed and implemented annual marketing strategy and budgets across multiple Delhi properties; increased corporate marketing room nights by 10% YoY; expanded social media presence with a 50% follower increase and 7% higher engagement; monitored rate parity and yield management across three properties; led brand marketing and PR for the successful launch of Hilton Garden Inn Lucknow with events and guaranteed room nights.

Marketing Communication Manager – Hard Rock Hotel Goa at Hard Rock Hotel Goa

November 1, 2013 - October 1, 2015

Created online and offline promotions, supporting sales targets of INR 1 crore in the first year of management takeover. Assisted with destination marketing including strategic OOH campaigns, digital advertising and social media. Spearheaded marketing communications and PR, acting as the key liaison between owners and the management company.

Associate Consultant at Spectra Hospitality Services

November 1, 2013 - October 1, 2015

Part of market research and feasibility team for pre-opening Hard Rock Goa; conducted extensive site visits and market research of mid- to large-scale hospitality and mixed-use developments to assess project feasibility operationally and ROI.