Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a proven marketing leader with ~7 years of experience building scalable programs that convert enterprise-level clients for SaaS organizations. I thrive at the intersection of technology, marketing, and business strategy, delivering high-impact digital campaigns, CMS website redesigns, global brand strategy, and ROI optimization. Throughout my career I’ve led strategic marketing across B2C, media, and tech industries, collaborating closely with product, design, and IT to craft go-to-market plans, align brand messaging, and implement data governance. I’ve built and optimized CRM-driven funnels, automated reporting, and multi-channel campaigns using tools like HubSpot, GA4, SEMrush, Looker, and Power BI, always aiming for measurable growth and compliance with data protection standards.…I'm a proven marketing leader with ~7 years of experience building scalable programs that convert enterprise-level clients for SaaS organizations. I thrive at the intersection of technology, marketing, and business strategy, delivering high-impact digital campaigns, CMS website redesigns, global brand strategy, and ROI optimization. Throughout my career I’ve led strategic marketing across B2C, media, and tech industries, collaborating closely with product, design, and IT to craft go-to-market plans, align brand messaging, and implement data governance. I’ve built and optimized CRM-driven funnels, automated reporting, and multi-channel campaigns using tools like HubSpot, GA4, SEMrush, Looker, and Power BI, always aiming for measurable growth and compliance with data protection standards.

user1630324

Marketing Strategist, Growth Marketer, Content Strategist, +3





I'm a proven marketing leader with ~7 years of experience building scalable programs that convert enterprise-level clients for SaaS organizations. I thrive at the intersection of technology, marketing, and business strategy, delivering high-impact digital campaigns, CMS website redesigns, global brand strategy, and ROI optimization. Throughout my career I’ve led strategic marketing across B2C, media, and tech industries, collaborating closely with product, design, and IT to craft go-to-market plans, align brand messaging, and implement data governance. I’ve built and optimized CRM-driven funnels, automated reporting, and multi-channel campaigns using tools like HubSpot, GA4, SEMrush, Looker, and Power BI, always aiming for measurable growth and compliance with data protection standards.…I'm a proven marketing leader with ~7 years of experience building scalable programs that convert enterprise-level clients for SaaS organizations. I thrive at the intersection of technology, marketing, and business strategy, delivering high-impact digital campaigns, CMS website redesigns, global brand strategy, and ROI optimization. Throughout my career I’ve led strategic marketing across B2C, media, and tech industries, collaborating closely with product, design, and IT to craft go-to-market plans, align brand messaging, and implement data governance. I’ve built and optimized CRM-driven funnels, automated reporting, and multi-channel campaigns using tools like HubSpot, GA4, SEMrush, Looker, and Power BI, always aiming for measurable growth and compliance with data protection standards.

Available to hire

I’m a proven marketing leader with ~7 years of experience building scalable programs that convert enterprise-level clients for SaaS organizations. I thrive at the intersection of technology, marketing, and business strategy, delivering high-impact digital campaigns, CMS website redesigns, global brand strategy, and ROI optimization.

Throughout my career I’ve led strategic marketing across B2C, media, and tech industries, collaborating closely with product, design, and IT to craft go-to-market plans, align brand messaging, and implement data governance. I’ve built and optimized CRM-driven funnels, automated reporting, and multi-channel campaigns using tools like HubSpot, GA4, SEMrush, Looker, and Power BI, always aiming for measurable growth and compliance with data protection standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Automation Specialist at Peninsula Ireland

June 1, 2025 - Present

Develop, execute, and optimize automated marketing campaigns across email, SMS, and digital channels to enhance customer engagement, lead nurturing, and conversion rates. Work closely with marketing and sales teams to design workflows, segmentation strategies, and personalized journeys aligned with business objectives and revenue targets. Maintain data integrity and accuracy of marketing data within CRM and automation platforms, ensuring seamless synchronization between systems such as Salesforce and Marketo.

Senior Manager, Brand & Digital at Big Noise Media

August 1, 2024 - May 1, 2025

Led 360° brand campaigns for clients including Amazon Mini, Netflix, and Disney+, aligning voice, imagery, and performance metrics. Redesigned owned-channel digital strategy, increasing audience engagement by 47%. Implemented automated reporting templates and rationalized campaign review cycles, reducing manual reporting by 40%. Ran cross-platform ad campaigns, boosting ROAS by 3.8x and CTR by 29%. Managed content calendar and lead-generation funnels across Meta and Google Ads. Presented strategies and insights to senior leadership and highlighted optimization opportunities for ROI. Built and maintained a CRM-driven sales pipeline generating 150+ qualified leads per month via automated scoring workflows. Created brand messaging, ICPs, design guidelines, ICPs and market research for Big Noise. Built a solver-based budget model to maximize lead volume per € spent. Onboarded new team members and coached for professional development.

Senior Manager, Global Marketing at Yellow.ai

January 1, 2020 - July 1, 2022

Led 360° brand campaigns and demand-gen programs, redesigned global marketing strategy to align with revenue targets, and delivered multi-channel programs across digital, social, and events. Implemented automated reporting templates and streamlined campaign review cycles, reducing manual reporting by 40%. Executed cross-platform ad campaigns, achieving ROAS improvements of 3.8x and CTR increases of 29%. Managed content calendar and lead-gen funnels via Meta and Google Ads. Presented strategies and insights to senior leadership, highlighting optimization opportunities for ROI. Collaborated with cross-functional teams and managed a team of direct reports including content and campaign coordinators. Built CRM-driven sales pipelines and mentored new team members.

Digital Strategist at Bombay Haptee

October 1, 2017 - July 1, 2018

Conceptualized and executed digital marketing and dynamic remarketing campaigns across Google Ads, Meta, DBM, and other ad networks. Scaled app-install campaigns; boosted offline activations, and collaborated with cross-functional teams to improve performance. Managed content and collaborated with designers to ensure cohesive digital campaigns.

Content Strategist at DriveU

November 1, 2018 - December 1, 2019

Used CleverTap to automate marketing functions, push notifications, and customer journeys; analyzed performance and iterated content strategy. Achieved open rates over 18%, refined content based on analytics and user feedback, and designed content experiences including messaging strategies and social media plans. Led content initiatives for campaigns and contributed to onboarding and training documentation.

Software Developer at Practice Next

June 1, 2015 - October 1, 2017

Developed, tested, and maintained Boyle Sports web application for sports betting. Used GitHub for version control, collaborated with cross-functional teams to deliver scalable solutions, optimized system performance, and troubleshot production issues. Integrated third-party APIs and implemented backend features using C#, .NET Framework, and SQL Server.

Net Developer at Boyle Sports

January 1, 2024 - July 1, 2024

Developed, tested, and maintained the web application; collaborated across cross-functional teams; integrated third-party APIs; addressed issues in a high-traffic environment; implemented back-end services using C#, .NET, and SQL Server; ensured scalable solutions and robust deployment practices.

Content Strategist at Drive UAE

November 1, 2018 - December 1, 2019

Developed content strategy and campaigns for UAE market. Used CleverTap to automate marketing functions, push notifications, and customer journeys; analyzed performance metrics to optimize engagement. Created content experiences across email, social, and web; mapped customer journeys and onboarding experiences, and supported go-to-market efforts with data-driven recommendations.

Digital Strategist at Bom Hap Pete e

October 1, 2017 - July 1, 2018

Conceptualized and executed digital marketing and dynamic remarketing campaigns across Google Ads, Meta, and other networks. Scaled app install campaigns and managed cross-channel content; developed a multi-channel strategy to expand customer base and improve ROAS. Coordinated with design and development teams to maintain digital presence and performance.