Available to hire
Digital Marketing professional with over 3 years of experience in social media, content marketing, paid advertising, SEO, email marketing, and campaign management. Holds an MSc in Digital Marketing from Ravensbourne University London and is skilled in HubSpot, GA4, Meta Ads Manager, and Canva. Passionate about creating data-driven campaigns, building brand engagement, and delivering measurable results.
Skills
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Intermediate
Language
English
Fluent
Work Experience
Marketing Executive at Trinity Technolabs
February 1, 2025 - PresentPlanned over 50 multi-channel marketing campaigns across digital, social media, email, and influencer platforms, achieving measurable growth in lead generation, audience engagement, and brand visibility. Created, designed, scheduled, and accessed more than 400 digital assets, including blogs, social media posts, infographics, videos, and promotional graphics, ensuring consistent brand messaging and high content quality. Implemented CRM-driven email marketing campaigns using HubSpot, Mailchimp, and Klaviyo, crafting over 200 personalized email workflows, analyzing engagement metrics, and adjusting messaging to improve lead conversion. Coordinated with cross-functional teams, influencers, external partners, and stakeholders to design and implement marketing campaigns, leading to growth in social media followers and brand awareness. Streamlined website content and social media posts for SEO, including on-page optimization, keyword strategy, competitor analysis, and backlink development, r
Social Media Executive at Trinity Technolabs
April 1, 2021 - December 31, 2023Managed paid social media campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads, including audience segmentation, bid strategy, ad copy creation, and A/B testing, resulting in measurable growth. Executed influencer marketing and community collaboration initiatives with 50+ influencers, enhancing brand visibility and credibility. Monitored, tracked, and analyzed social media metrics using GA4, Meta Analytics, Hootsuite, and SEMrush, generating monthly and quarterly reports with actionable insights and optimization recommendations. Created over 200 digital assets for social media campaigns, ensuring high-quality visual storytelling and consistent brand voice. Engaged with social media audiences daily, responding to over 100 comments, messages, and inquiries to improve customer relationships and brand loyalty. Developed analytics-driven social media strategies, tracking KPIs such as CTR, engagement rate, conversions, and follower growth to improve campaign ROI.
Education
Master of Science in Digital Marketing at Ravensbourne University London
January 1, 2024 - January 1, 2025Bachelor of Engineering at Agni College of Technology, India
August 1, 2017 - March 1, 2021Master of Science in Digital Marketing at Ravensbourne University London
January 1, 2024 - January 1, 2025Bachelor of Engineering at Agni College of Technology
August 1, 2017 - March 1, 2021Qualifications
Industry Experience
Other, Media & Entertainment, Software & Internet, Professional Services, Retail, Education
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Expert
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Intermediate
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