Jeroen Mous

Responsible for annual marketing planning and the planning of various projects. Coordinating collaborations with branding and web development partners. Leading and working together with the international marketing team (from other foreign offices). Setting up online and offline campaigns. Responsible for SEO, CRO, website optimization, advertising via Google Ads and Social Media. Analyzing results and providing guidance, writing, producing and publishing content for various channels (social media, website and newsletters). Interpreting data using Google Analytics to provide actionable insights. Delivering detailed reports to management with concrete recommendations for improving website performance and optimizing online platforms based on KPIs.

Duties virtually identical to those of the period at Merford, but focused on the events sector. More focus on content creation (working with Figma & Adobe Creative Cloud, among others).

Analyzing and interpreting data (Google Analytics). Providing management with reports and concrete improvement recommendations for website and online platforms based on KPIs. Setting up dashboards. Setting up flows/campaigns via SharpSpring (Marketing Automation). Search engine optimization. Conversion optimization: working with Hotjar and Google Optimize (A/B testing). Advertising via Google Ads. Drafting and scheduling newsletters. Managing online/social accounts. Posting messages and advertising on social media.