Available to hire
I’m a results-driven Social Media Manager with a strong focus on performance marketing and brand storytelling. With hands-on experience in managing fashion and e-commerce brands, I specialize in creating content strategies that not only engage audiences but also drive measurable growth and conversions.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Urdu
Fluent
English
Advanced
Panjabi, Punjabi
Advanced
Work Experience
Brand Marketing Manager / Creative Head at Phulkari by Taana Bana Lahore
January 1, 2019 - PresentLed development and execution of comprehensive marketing strategies across ATL/BTL, PR, social media, and digital channels for Phulkari by Taana Bana. Drove brand storytelling and campaign ideation in fashion retail and lifestyle sectors. Achieved significant growth including 60% online growth and 20% in-store sales; built brand identity and online presence; managed 360° campaigns and a cross-functional team of marketing professionals.
Assistant Brand Manager at Phulkari by Taana Bana Lahore
March 1, 2017 - December 1, 2018Supported brand marketing initiatives, coordinating campaigns across online and offline channels; contributed to brand storytelling and creative direction; collaborated with internal teams and partners to ensure timely delivery and brand consistency.
Education
Master of Business Administration at Virtual University of Pakistan
January 1, 2013 - January 1, 2016Bachelor of Business Administration at Punjab College of Commerce, Lahore
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Retail, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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