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I am a Creative Director with extensive experience building and leading in-house design teams as well as elevating and differentiating brands in competitive markets. My work has included product launches, omni-channel campaigns, strategy development, process improvement, and team leadership.…

Michelle Snyder Toscano

Creative Director, Art Director, Graphic Designer, +2

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I am a Creative Director with extensive experience building and leading in-house design teams as well as elevating and differentiating brands in competitive markets. My work has included product launches, omni-channel campaigns, strategy development, process improvement, and team leadership.…

Available to hire

I am a Creative Director with extensive experience building and leading in-house design teams as well as elevating and differentiating brands in competitive markets. My work has included product launches, omni-channel campaigns, strategy development, process improvement, and team leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Consultant

July 1, 2023 - Present

Art direction, design and creative strategy development; flexible and responsive to client needs; concepting and executing projects independently or in coordination with internal creative teams; elevating brands by creating fresh content while maintaining visual brand consistency across print, packaging, digital, social channels and platforms.

Creative Director at Blue Apron

July 1, 2019 - December 1, 2022

Established and led in-house creative team (art directors, designers and illustrators) for omni-channel campaigns; led brand refresh with a new visual direction and standards manual; provided creative direction, pitches and concepts across video, paid social, emails, digital ads, landing pages and packaging; established design systems for new product lines and partnerships; improved efficiency of resources and asset libraries; mentored designers.

Art Director at Dean & DeLuca

December 1, 2016 - June 1, 2019

Developed brand visual strategy for seasonal campaigns; directed photo and video shoots, managed budgets and crew; built and led design team; developed catalog themes and print budgets; oversaw marketing content calendars and PR coordination; refreshed brand standards and built in-house photo studio to improve control and reduce costs.