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I'm Marshall Atkinson, a seasoned consultant, author, and educator in the decorated apparel and print industry. Since 2010, I have run Marshall Atkinson Consulting LLC, helping shops improve processes, strategic planning, and leadership. I care deeply about efficiency, sustainability, and practical guidance that moves production forward. Beyond consulting, I publish the Midjourney Experience newsletter, host Shirt Lab events across the U.S., and create educational content, including business best practices and AI-driven design workflows. I love sharing stories of companies that succeed and helping people grow professionally in a friendly, collaborative way.…I'm Marshall Atkinson, a seasoned consultant, author, and educator in the decorated apparel and print industry. Since 2010, I have run Marshall Atkinson Consulting LLC, helping shops improve processes, strategic planning, and leadership. I care deeply about efficiency, sustainability, and practical guidance that moves production forward. Beyond consulting, I publish the Midjourney Experience newsletter, host Shirt Lab events across the U.S., and create educational content, including business best practices and AI-driven design workflows. I love sharing stories of companies that succeed and helping people grow professionally in a friendly, collaborative way.

Marshall Atkinson

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I'm Marshall Atkinson, a seasoned consultant, author, and educator in the decorated apparel and print industry. Since 2010, I have run Marshall Atkinson Consulting LLC, helping shops improve processes, strategic planning, and leadership. I care deeply about efficiency, sustainability, and practical guidance that moves production forward. Beyond consulting, I publish the Midjourney Experience newsletter, host Shirt Lab events across the U.S., and create educational content, including business best practices and AI-driven design workflows. I love sharing stories of companies that succeed and helping people grow professionally in a friendly, collaborative way.…I'm Marshall Atkinson, a seasoned consultant, author, and educator in the decorated apparel and print industry. Since 2010, I have run Marshall Atkinson Consulting LLC, helping shops improve processes, strategic planning, and leadership. I care deeply about efficiency, sustainability, and practical guidance that moves production forward. Beyond consulting, I publish the Midjourney Experience newsletter, host Shirt Lab events across the U.S., and create educational content, including business best practices and AI-driven design workflows. I love sharing stories of companies that succeed and helping people grow professionally in a friendly, collaborative way.

Available to hire

I’m Marshall Atkinson, a seasoned consultant, author, and educator in the decorated apparel and print industry. Since 2010, I have run Marshall Atkinson Consulting LLC, helping shops improve processes, strategic planning, and leadership. I care deeply about efficiency, sustainability, and practical guidance that moves production forward.

Beyond consulting, I publish the Midjourney Experience newsletter, host Shirt Lab events across the U.S., and create educational content, including business best practices and AI-driven design workflows. I love sharing stories of companies that succeed and helping people grow professionally in a friendly, collaborative way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Owner at Marshall Atkinson Consulting LLC

January 1, 2010 - Present

Owner and consultant delivering process improvement, strategic planning, systems management, and leadership development in the decorated apparel industry. Provides both in-person and remote consulting services.

Independent Freelance Author at Various decorative apparel trade magazines

January 1, 2010 - Present

Wrote feature articles and contributed expertise to publications such as Impressions, Printwear, The Apparelist, Screen Printing Magazine, FESPA, and Images Magazine.

Co-Founder at Shirt Lab

January 1, 2018 - Present

Co-founded an education-based company serving the decorated apparel industry; hosted live workshops nationwide.

Owner & Publisher at Midjourney Experience

January 1, 2023 - Present

Owner & Publisher of a weekly paid newsletter and SKOOL community guiding creative professionals in using the Midjourney AI platform.

Director, InkSoft Production Manager Tool at InkSoft

January 1, 2017 - December 31, 2018

Directed development of the InkSoft Production Manager Tool, serving as the voice of the customer to align Sales, Support, and Dev teams on user stories and end-product functionality.

Chief Operating Officer at Visual Impressions, Inc.

January 1, 2011 - December 31, 2016

Industry-leading national contract apparel decorator; oversaw operations for 38,000+ orders per year; managed 9 direct reports and 100 staff; directed operations across accuracy, efficiency, sustainability, scheduling, quality control, cost control, labor deployment, safety, training, and equipment utilization.

Art Director - Production at T-Formation of Tallahassee, Inc.

January 1, 1993 - December 31, 2007

Led a team of eight creatives; directed art, embroidery, inventory, print production, and post-production; implemented tech upgrades such as direct-to-screen technology; planned and developed B2B websites.

Marketing Committee Chair at Volunteer Academy of Screen and Digital Print Technology

January 1, 2023 - Present

Marketing committee chair focusing on promoting the organization and its programs.

Director, Production at InkSoft

January 1, 2017 - December 31, 2018

Director of Production Management Tool; serves as the voice of the customer for the platform, ensuring Sales, Support, and Dev teams understand and work on stories to maximize customer value and deliver functionality in the end product for the InkSoft Production Manager Tool.

Vice President - Operations at T-Formation of Tallahassee, Inc.

January 1, 1993 - January 1, 2007

Decorated apparel company focusing on promotional items; screen printing, digital printing, and embroidery. Managed production operations for 24,000+ orders per year; oversaw labor, safety, and quality controls; guided cost control and strategic planning.

Art Director at T-Formation of Tallahassee, Inc.

January 1, 2007 - January 1, 2010

Art Director; managed a team of eight creative artists; provided first contact with key clients; collaborated on design input requirements; deployed solutions; moved from film separations to KiWO iJet direct-to-screen technology, saving over $290,000 in film costs; planned and developed B2B websites; supported overall company strategic goals.