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I am Victoria Koulaeva, a strategic client lead with 10+ years driving brand equity, commercial growth, and digital transformation in the lifestyle sector. I thrive on consulting, C-suite partnership, and leading high-performing international teams to deliver end-to-end brand building and business transformation across markets. I excel at shaping strategy, coordinating multi-disciplinary teams, and delivering integrated campaigns that resonate culturally and commercially. Whether steering global agency networks or driving digital initiatives, I bring a collaborative, hands-on approach that aligns creative output with measurable business impact.…I am Victoria Koulaeva, a strategic client lead with 10+ years driving brand equity, commercial growth, and digital transformation in the lifestyle sector. I thrive on consulting, C-suite partnership, and leading high-performing international teams to deliver end-to-end brand building and business transformation across markets. I excel at shaping strategy, coordinating multi-disciplinary teams, and delivering integrated campaigns that resonate culturally and commercially. Whether steering global agency networks or driving digital initiatives, I bring a collaborative, hands-on approach that aligns creative output with measurable business impact.

Victoria Koulaeva

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am Victoria Koulaeva, a strategic client lead with 10+ years driving brand equity, commercial growth, and digital transformation in the lifestyle sector. I thrive on consulting, C-suite partnership, and leading high-performing international teams to deliver end-to-end brand building and business transformation across markets. I excel at shaping strategy, coordinating multi-disciplinary teams, and delivering integrated campaigns that resonate culturally and commercially. Whether steering global agency networks or driving digital initiatives, I bring a collaborative, hands-on approach that aligns creative output with measurable business impact.…I am Victoria Koulaeva, a strategic client lead with 10+ years driving brand equity, commercial growth, and digital transformation in the lifestyle sector. I thrive on consulting, C-suite partnership, and leading high-performing international teams to deliver end-to-end brand building and business transformation across markets. I excel at shaping strategy, coordinating multi-disciplinary teams, and delivering integrated campaigns that resonate culturally and commercially. Whether steering global agency networks or driving digital initiatives, I bring a collaborative, hands-on approach that aligns creative output with measurable business impact.

Available to hire

I am Victoria Koulaeva, a strategic client lead with 10+ years driving brand equity, commercial growth, and digital transformation in the lifestyle sector. I thrive on consulting, C-suite partnership, and leading high-performing international teams to deliver end-to-end brand building and business transformation across markets.

I excel at shaping strategy, coordinating multi-disciplinary teams, and delivering integrated campaigns that resonate culturally and commercially. Whether steering global agency networks or driving digital initiatives, I bring a collaborative, hands-on approach that aligns creative output with measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swedish

Fluent

Russian

Fluent

German

Advanced

Work Experience

Strategy Consultant at Freelancing, Berlin

February 1, 2017 - Present

Consulting and delivering end-to-end expertise in brand building, cultural resonance, and commercial strategy on a project-specific basis.

Senior Creative Strategist at Antoni, Berlin

November 1, 2022 - April 1, 2025

Acted as the Lead Agency partner within the 'team x' global network, coordinating a dozen specialist agencies (Media, Social, Event, PR) to ensure unified execution across markets. Partnered with C-suite to define strategic priorities, drive resource allocation and orchestrate 360° cross-functional projects and campaign roll-out.

Senior Strategist at FEED/DEPT®, Berlin

March 1, 2020 - November 1, 2022

Led the eBay Germany account; identified high-growth commercial verticals and drove digital transformation through deep community engagement. Built and mentored internal teams across time zones, leading operational transformation and new business pitch in for the agency.

Digital Project Manager at UFO MAM MOOT, Berlin

March 1, 2018 - August 1, 2019

Managed high-impact digital projects for international campaigns with a focus on creative tech (AI, AR, VR, Web GL). Managed project budgets, agile technical sprints, and delivery timelines for key global stakeholders.

Founder at Envelope Audio, Stockholm

August 1, 2015 - March 1, 2019

Launched and managed music ventures; led operations, partnerships and funding. Secured support by the Swedish Arts Council, played on BBC Radio 6, and was picked for 'Best Dance Track of the Year' two years in a row by Swedish National Radio P4.

Communications Manager at The Absolute Company, Stockholm

October 1, 2015 - July 1, 2016

Coordinated and executed international brand and product campaigns for Absolut Vodka, ensuring local market relevance and cultural resonance.

Senior Strategist at FEED/DEPT, Berlin

March 1, 2020 - November 1, 2022

Digital Project Manager at UFO M AMMOOT, Berlin

March 1, 2018 - August 1, 2019

Managed high-impact digital projects for international campaigns with a focus on creative tech (AI, AR, VR, WebGL). Managed project budgets, agile technical sprints, and delivery timelines for key global stakeholders.

Communications Team at The Absolute Company, Stockholm

October 1, 2015 - July 1, 2016

Coordinated and executed international brand and product campaigns for Absolut Vodka, ensuring local market relevance and cultural resonance.