I am a Senior Art Director with over 20 years of experience in brand development, visual communication, and creating consistent brand appearances across various channels. I specialize in concept creation and translating brand strategies into powerful visual concepts. My approach combines clarity, consistency, and qualitative design. I thrive in collaboration with interdisciplinary teams to deliver impactful solutions in brand thinking and visual storytelling.…

Violeta Soboleva

I am a Senior Art Director with over 20 years of experience in brand development, visual communication, and creating consistent brand appearances across various channels. I specialize in concept creation and translating brand strategies into powerful visual concepts. My approach combines clarity, consistency, and qualitative design. I thrive in collaboration with interdisciplinary teams to deliver impactful solutions in brand thinking and visual storytelling.…

Available to hire

I am a Senior Art Director with over 20 years of experience in brand development, visual communication, and creating consistent brand appearances across various channels. I specialize in concept creation and translating brand strategies into powerful visual concepts. My approach combines clarity, consistency, and qualitative design. I thrive in collaboration with interdisciplinary teams to deliver impactful solutions in brand thinking and visual storytelling.

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Skills

Experience Level

Branding
Expert

Language

German
Advanced
English
Advanced
Polish
Beginner
Russian
Fluent
Ukrainian
Fluent

Work Experience

Freelance Designer / Art Direction & Brand Communication at International
May 1, 2025 - Present
Developing visual concepts and brand-based communication solutions. Concept creation for consistent brand identity across various touchpoints and translating brand identities into visual communication.
Brand & UX/UI Designer at the WHY KINGS GmbH
January 1, 2022 - January 1, 2024
Developing visual concepts and designs for digital products with a focus on user experience. Collaborating with creative teams to produce visual solutions and concepts.
Creative Director at GEOS
January 1, 2015 - January 1, 2022
Developing and implementing brand strategies and visual concepts. Working with clients and internal teams to present creative concepts.
Senior Designer at INEX
January 1, 1999 - January 1, 2002
Developing brand and communication strategies, designing campaigns and visual communication tools.
Senior Designer at INFOCON
January 1, 1997 - January 1, 1999
Developing design and communication concepts, managing projects from ideation to production.

Education

Diplom in GrafDesign & Künstlerischer Gestaltung at Staatliche Akademie für dekorative & angewandte Kunst & Design
January 1, 2000 - January 1, 2005
Masterabschluss in Marketing & Kommunikationsmanagement at Institut für Management & Administration
January 11, 2030 - April 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods

Skills

Experience Level

Branding
Expert