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I’m Ashley Rodriguez, a digital communications and marketing professional focused on building and executing data-driven social media, content, and CRM campaigns for nonprofits and purpose-driven brands. I’ve led multi-platform digital strategies across channels like TikTok, Meta, X/Twitter, LinkedIn, YouTube, and email marketing, driving clearer brand storytelling and measurable engagement. My work blends creative content with rigorous analytics to maximize impact, typically using tools like HubSpot, Jetpack, and Buffer to track performance and iterate quickly. I excel at leading end-to-end content and campaign initiatives—from ideation and design to deployment and post-campaign optimization. I collaborate with cross-functional teams and external partners to ensure brand consistency, optimize WordPress sites, and deliver compelling assets (graphics, videos, posts) while managing CRM-driven outreach and events. I’m passionate about helping organizations grow their reach and deepen connections with audiences through thoughtful, results-oriented marketing.…I’m Ashley Rodriguez, a digital communications and marketing professional focused on building and executing data-driven social media, content, and CRM campaigns for nonprofits and purpose-driven brands. I’ve led multi-platform digital strategies across channels like TikTok, Meta, X/Twitter, LinkedIn, YouTube, and email marketing, driving clearer brand storytelling and measurable engagement. My work blends creative content with rigorous analytics to maximize impact, typically using tools like HubSpot, Jetpack, and Buffer to track performance and iterate quickly. I excel at leading end-to-end content and campaign initiatives—from ideation and design to deployment and post-campaign optimization. I collaborate with cross-functional teams and external partners to ensure brand consistency, optimize WordPress sites, and deliver compelling assets (graphics, videos, posts) while managing CRM-driven outreach and events. I’m passionate about helping organizations grow their reach and deepen connections with audiences through thoughtful, results-oriented marketing.

Ashley Rodriguez

Social Media Manager, Digital Producer, Marketing Strategist, +2

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I’m Ashley Rodriguez, a digital communications and marketing professional focused on building and executing data-driven social media, content, and CRM campaigns for nonprofits and purpose-driven brands. I’ve led multi-platform digital strategies across channels like TikTok, Meta, X/Twitter, LinkedIn, YouTube, and email marketing, driving clearer brand storytelling and measurable engagement. My work blends creative content with rigorous analytics to maximize impact, typically using tools like HubSpot, Jetpack, and Buffer to track performance and iterate quickly. I excel at leading end-to-end content and campaign initiatives—from ideation and design to deployment and post-campaign optimization. I collaborate with cross-functional teams and external partners to ensure brand consistency, optimize WordPress sites, and deliver compelling assets (graphics, videos, posts) while managing CRM-driven outreach and events. I’m passionate about helping organizations grow their reach and deepen connections with audiences through thoughtful, results-oriented marketing.…I’m Ashley Rodriguez, a digital communications and marketing professional focused on building and executing data-driven social media, content, and CRM campaigns for nonprofits and purpose-driven brands. I’ve led multi-platform digital strategies across channels like TikTok, Meta, X/Twitter, LinkedIn, YouTube, and email marketing, driving clearer brand storytelling and measurable engagement. My work blends creative content with rigorous analytics to maximize impact, typically using tools like HubSpot, Jetpack, and Buffer to track performance and iterate quickly. I excel at leading end-to-end content and campaign initiatives—from ideation and design to deployment and post-campaign optimization. I collaborate with cross-functional teams and external partners to ensure brand consistency, optimize WordPress sites, and deliver compelling assets (graphics, videos, posts) while managing CRM-driven outreach and events. I’m passionate about helping organizations grow their reach and deepen connections with audiences through thoughtful, results-oriented marketing.

Available to hire

I’m Ashley Rodriguez, a digital communications and marketing professional focused on building and executing data-driven social media, content, and CRM campaigns for nonprofits and purpose-driven brands. I’ve led multi-platform digital strategies across channels like TikTok, Meta, X/Twitter, LinkedIn, YouTube, and email marketing, driving clearer brand storytelling and measurable engagement. My work blends creative content with rigorous analytics to maximize impact, typically using tools like HubSpot, Jetpack, and Buffer to track performance and iterate quickly.

I excel at leading end-to-end content and campaign initiatives—from ideation and design to deployment and post-campaign optimization. I collaborate with cross-functional teams and external partners to ensure brand consistency, optimize WordPress sites, and deliver compelling assets (graphics, videos, posts) while managing CRM-driven outreach and events. I’m passionate about helping organizations grow their reach and deepen connections with audiences through thoughtful, results-oriented marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social & Digital Media Manager at Georgia Conservation Voters

March 1, 2025 - March 1, 2026

Spearheaded a comprehensive digital strategy across 8+ platforms (including TikTok, Meta, X/Twitter, LinkedIn, YouTube, and email marketing), significantly increasing engagement by 25% and brand visibility by 50% for 501(c)(3)/(c)(4) campaigns. Led end-to-end content creation and optimization (graphics, videos, blogs, posts) while managing and updating the WordPress site for optimal functionality. Orchestrated cross-functional campaign execution with external partners, optimized workflows via ASANA, and ensured on-time delivery with strong brand consistency. Managed high-value social media influencer programs and oversaw a campaign budget up to $75k to maximize impact (1M+ views). Led Every Action CRM email campaigns with advanced audience modeling and multi-channel targeting to maximize ROI and engagement, maintaining dashboards and reporting for engagement and conversions. Coordinated event builds, RSVP tracking, attendance reporting, and follow-up automations in the CRM database.

Digital Communications Organizer at Georgia Conservation Voters

November 1, 2023 - March 1, 2025

Developed and implemented the organization’s editorial calendar, coordinating production of all digital assets (blogs, videos, website updates, advertising, and email campaigns). Managed and curated GCV’s entire social media presence, producing digital and print collateral, including reports, brochures, and a monthly newsletter. Provided graphic design and layout support for websites, oversaw ongoing site maintenance, and delivered quality assurance on all published branded content. Maintained and updated Every Action and HubSpot CRM databases to support outreach and engagement strategies.

Marketing and Social Media Coordinator at This Dot Inc.

January 1, 2022 - September 1, 2023

Elevated mult platform social media strategy, resulting in a 40% increase in engagement and 50% follower growth. Implemented SEO strategies and optimized all digital content (web, ads, email), driving over 3M+ organic visits in one year. Planned and executed product launches while leading logistics, promotions, and execution of virtual and in-person events (including events at Google HQ). Developed and marketed coding training programs designed to engage under-served communities in technology.

Marketing Assistant at This Dot Inc.

September 1, 2021 - January 1, 2022

Coordinated graphic design to ensure creative development, brand consistency, and successful execution of media and event campaigns. Developed compelling content (copywriting and visual assets) for the company’s website, advertising, and social media, increasing engagement by 20%. Provided critical support for end-to-end logistics and promotional strategy for This Dot Media virtual events.

Self-Employed Child Development Specialist at Independent

August 1, 2014 - December 1, 2021

Provided exceptional and personalized child care services to multiple families, ensuring the physical, emotional, and cognitive well-being of young children; created developmentally appropriate play activities, including weekly field trips and daily social-discovery activities.